Описание: Between 1929 and 1945, two great travails were visited upon the American people: the Great Depression and World War II. Freedom from Fear tells the story of how Americans endured, and eventually prevailed, in the face of those unprecedented calamities.
Автор: Chernyshova Название: Soviet Consumer Culture in the Brezhnev Era ISBN: 0415687543 ISBN-13(EAN): 9780415687546 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project.The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
Автор: Jham & Puri Название: Cases On Consumer-Centric Marketing Management ISBN: 1466643579 ISBN-13(EAN): 9781466643574 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.
With the economic rise of the "Celtic Tiger" in the 1990s, Irish culture was deeply impacted by a concurrent rise in immigration. A nation tending to see itself as a land of emigrants suddenly saw waves of newcomers. In this book, Moynihan takes as her central question a formulation by sociologist Steve Garner: "What happens when other people's diasporas converge on the homeland of diasporic people?" Approaching the question from a cultural rather than a sociological vantage point, Moynihan delves into fiction, drama, comedy, and cinema since 1998 to examine the various representations of and insights into race relations.
"Other People's Diasporas" draws upon the recent fiction of Joseph O'Connor, Roddy Doyle, and Emma Donoghue; films directed by Jim Sheridan and Eugene Brady; drama by Donal O'Kelly and Ronan Noone; and the comedy of Des Bishop to present a highly original and engaging exploration of contemporary Irish discourses on race.
Описание: This book examines the encounter between Impressionist painting and nineteenth-century consumer culture. Ruth E. Iskin explores the representation of feminine fashions, consumers and sales-women in Parisian boutiques. She revises our understanding of the representation of women in Impressionist painting by refocusing the exploration of gender, from women's exclusion from the public spaces of modernity to their inclusion; and from the privileging of the male gaze to a plurality of gazes that includes women. Iskin also analyzes how paintings represent women as objects of display, and how they address women as spectators in active roles - as consumers, producers or sellers - in a range of sites, such as the millinery boutique, the theatre, opera, cafe-concert and market stall. Considering a wide range of sources from nineteenth-century literature and visual culture, Iskin re-situates Impressionist painting in the context of the culture of consumption.
Автор: Doris Название: Pop Art and the Contest over American Culture ISBN: 1107692903 ISBN-13(EAN): 9781107692909 Издательство: Cambridge Academ Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pop Art and the Contest over American Culture examines the socially and aesthetically subversive character of pop art. Providing a historically contextualized reading of American pop art, Sara Doris locates the movement within the larger framework of the social, cultural and political transformations of the 1960s.
Автор: Mazzocchi M Название: Statistics for Marketing and Consumer Research ISBN: 1412911214 ISBN-13(EAN): 9781412911214 Издательство: Sage Publications Рейтинг: Цена: 35798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
Автор: Belk Russell Название: Qualitative Consumer and Marketing Research ISBN: 0857027670 ISBN-13(EAN): 9780857027672 Издательство: Sage Publications Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Описание: This book, first published in 1999, examines the interaction of domestic and foreign issues in the lives of ethnic Americans. Arguing that the damaging impact of ethnic influences on US foreign affairs has been overstated and misrepresented, Shain brings a new dimension to the public debate on multiculturalism by exploring its transnational aspects.
Автор: Cullen Jim Название: Popular Culture in American History ISBN: 0470673656 ISBN-13(EAN): 9780470673652 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of Popular Culture in American History updates the text for a contemporary readership and explores academic developments in this area of study over the last decade. Its compact, classroom-friendly format makes it an ideal text for courses in media studies, popular culture, or American history.
Автор: Shields David S. Название: Still: American Silent Motion Picture Photography ISBN: 022601326X ISBN-13(EAN): 9780226013268 Издательство: Wiley Рейтинг: Цена: 5881.00 р. Наличие на складе: Поставка под заказ.
Описание: A history of still camera work generated by the American silent motion picture industry that chronicles the evolution of silent film aesthetics, glamour, and publicity. Exploring the work of over sixty camera artists, it recovers the stories of the photographers who descended on early Hollywood and the stars who sat for them between 1908 and 1928.
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