Consumer Information Systems And Relationship Management, Lin & Foster

Автор: Nasir
Название: Customer Relationship Management Strategies In The Digital Era
ISBN: 1466682310 ISBN-13(EAN): 9781466682313
Издательство: Mare Nostrum (Eurospan)
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Цена: 29106.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Автор: Khanlari
Название: Strategic Customer Relationship Management In The Age Of Social Media
ISBN: 1466685867 ISBN-13(EAN): 9781466685864
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 29106.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms.Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations.This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.