Strategic Customer Relationship Management In The Age Of Social Media, Khanlari

Автор: Nasir
Название: Customer Relationship Management Strategies In The Digital Era
ISBN: 1466682310 ISBN-13(EAN): 9781466682313
Издательство: Mare Nostrum (Eurospan)
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Цена: 29106.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Автор: Lin & Foster
Название: Consumer Information Systems And Relationship Management
ISBN: 1466640820 ISBN-13(EAN): 9781466640825
Издательство: Mare Nostrum (Eurospan)
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Цена: 24116.00 р.
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Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.