Автор: Smyth Название: Market Management and Project Business Development ISBN: 0415705096 ISBN-13(EAN): 9780415705097 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.
This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Автор: Smyth Название: Market Management and Project Business Development ISBN: 0415705088 ISBN-13(EAN): 9780415705080 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.
This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Автор: Simon, Alan R. Scheps, Swain Название: Business intelligence for dummies ISBN: 0470127236 ISBN-13(EAN): 9780470127230 Издательство: Wiley Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the principles and practical elements of BI Choose the right technology and implement a successful BI environment You`re intelligent, right? So you`ve already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business.
Автор: Thomas Stefan Название: Business Networking For Dummies(R) ISBN: 111883335X ISBN-13(EAN): 9781118833353 Издательство: Wiley Рейтинг: Цена: 2058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners.
Автор: Consumer Dummies, Dietz Karen, Silverman Lori L. Название: Business Storytelling for Dummies ISBN: 1118661214 ISBN-13(EAN): 9781118661215 Издательство: Wiley Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Use storytelling to become a more effective business communicator An effective communication tool for ages, storytelling has come of age in the business world.
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