Communication Essentials for Dummies, Kuhnke, Kuhnke Elizabeth
Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 7392.00 р. Наличие на складе: Поставка под заказ.
Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Asante Название: The Global Intercultural Communication Reader ISBN: 0415521467 ISBN-13(EAN): 9780415521468 Издательство: Taylor&Francis Рейтинг: Цена: 13473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture and communication. In this expanded second edition, editors Molefi Kete Asante, Yoshitaka Miike, and Jing Yin bring together thirty-two essential readings for students of cross-cultural, intercultural, and international communication. This stand-out collection aims to broaden and deepen the scope of the field by placing an emphasis on diversity, including work from authors across the globe examining the processes and politics of intercultural communication from critical, historical, and indigenous perspectives.The collection covers a wide range of topics: the emergence and evolution of the field, issues and challenges in cross-cultural and intercultural inquiry, cultural wisdom and communication practices in context, identity and intercultural competence in a multicultural society, the effects of globalization, and ethical considerations. Many readings first appeared outside the mainstream Western academy, and offer diverse theoretical lenses on culture and communication practices in the world community.The Global Intercultural Communication Reader is edited by Molefi Kete Asante, one of the founders of the intercultural communication field, and international scholars Yoshitaka Miike (Japan) and Jing Yin (China). Organized into five themed sections for easy classroom use, The Global Intercultural Communication Reader includes a detailed bibliography that will be a crucial resource for today?s students of intercultural communication.
Автор: Croucher Stephen M. Название: Understanding Communication Theory ISBN: 0415748046 ISBN-13(EAN): 9780415748049 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Автор: Anderson David S. Название: Health and Safety Communication ISBN: 1138647446 ISBN-13(EAN): 9781138647442 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need.
This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to know, feel and do as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected.
Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. Messages from the field incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.
Автор: Stanton Richard Название: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
Описание: Exploring the Human Element of Financial Planning Communication Essentials for Financial Planners tackles the counseling side of practice to help financial planners build more productive client relationships.
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