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Corporate Strategic Communication, Stanton Richard



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јвтор: Stanton Richard
Ќазвание:  Corporate Strategic Communication
ѕеревод названи€: –ичард —тентон: —тратегические коммуникации корпораций
ISBN: 9781137544070
»здательство: Springer
 лассификаци€:
ISBN-10: 1137544074
ќбложка/‘ормат: Paperback
—траницы: 210
¬ес: 0.354 кг.
ƒата издани€: 04.10.2016
—ери€: Economics/Business/Finance
язык: English
»здание: 1st ed. 2017
»ллюстрации: Xiv, 210 p.
–азмер: 160 x 237 x 18
„итательска€ аудитори€: Tertiary education (us: college)
 лючевые слова: Public relations, BUSINESS & ECONOMICS / Public Relations
ѕодзаголовок: A general social and economic theory
—сылка на »здательство: Link
–ейтинг:
ѕоставл€етс€ из: √ермании



A Handbook of Corporate Communication and Public Relations

Ќазвание: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
»здательство: Taylor&Francis
–ейтинг:
÷ена: 6461 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management  the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 9814636193 ISBN-13(EAN): 9789814636193
»здательство: McGraw-Hill
–ейтинг:
÷ена: 7974 р.
Ќаличие на складе: Ќевозможна поставка.

Communication And Language Analysis In The Corporate World

јвтор: Hart
Ќазвание: Communication And Language Analysis In The Corporate World
ISBN: 1466649992 ISBN-13(EAN): 9781466649996
»здательство: Eurospan
–ейтинг:
÷ена: 30332 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: While personal variables like age, education and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organisational traditions.Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone - customers, colleagues and CEOs - effectively.

The Handbook of Communication and Corporate Reputation

јвтор: Carroll Craig E.
Ќазвание: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
»здательство: Wiley
–ейтинг:
÷ена: 5981 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 007340327X ISBN-13(EAN): 9780073403274
»здательство: McGraw-Hill
–ейтинг:
÷ена: 11136 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 0073403172 ISBN-13(EAN): 9780073403175
»здательство: McGraw-Hill
–ейтинг:
÷ена: 13474 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication

јвтор: Cornelissen Joep P
Ќазвание: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
»здательство: Sage Publications
–ейтинг:
÷ена: 5751 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Corporate Communication: Fifth Edition

јвтор: Cornelissen J
Ќазвание: Corporate Communication: Fifth Edition
ISBN: 1473953693 ISBN-13(EAN): 9781473953697
»здательство: Sage Publications
–ейтинг:
÷ена: 18077 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

The Communicating Company / Towards an Alternative Theory of Corporate Communication

јвтор: H√Љbner Hartmut
Ќазвание: The Communicating Company / Towards an Alternative Theory of Corporate Communication
ISBN: 379081928X ISBN-13(EAN): 9783790819281
»здательство: Springer
–ейтинг:
÷ена: 19634 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more вАШcommunicationalвАЩ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.

Corporate communication

јвтор: Cornelissen, Joep P.
Ќазвание: Corporate communication
ISBN: 1847872468 ISBN-13(EAN): 9781847872463
»здательство: Sage Publications
–ейтинг:
÷ена: 3696 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.

Organizational Change: Creating Change Through Strategic Communication

јвтор: Lewis
Ќазвание: Organizational Change: Creating Change Through Strategic Communication
ISBN: 1405191899 ISBN-13(EAN): 9781405191890
»здательство: Wiley
–ейтинг:
÷ена: 4124 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: How does change take place in organizations? In this ground breaking new text, Lewis integrates major empirical, theoretical and conceptual approaches to help students understand how communication is central to organizational change.

Strategic Organizational Communication: In a Global Economy, 7th Edition

јвтор: Conrad
Ќазвание: Strategic Organizational Communication: In a Global Economy, 7th Edition
ISBN: 1444338633 ISBN-13(EAN): 9781444338638
»здательство: Wiley
–ейтинг:
÷ена: 6043 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: Organizations are a key to understanding societys beliefs, values, structures, practices, tensions. People determine the overall strategies they use to operate the societies they live in, though they are largely unaware of the process by which these choices are made.† This book shows how any strategy of organization, including its design, system of motivation and control, form of leadership, and relationship to communication technologies, can be harnessed, empowering people to manage these structures, rather than be managed by them. Keeping a sophisticated and approachable style that has made it a standard for over twenty years, Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories. This updated seventh edition includes: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK A nuanced, in-depth discussion of technology, and a new chapter on organizational change New and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies


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