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Corporate Strategic Communication, Stanton Richard



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Цена: 6707р.
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Автор: Stanton Richard
Название:  Corporate Strategic Communication
Перевод названия: Ричард Стентон: Стратегические коммуникации корпораций
ISBN: 9781137544070
Издательство: Springer
Классификация:
ISBN-10: 1137544074
Обложка/Формат: Paperback
Страницы: 210
Вес: 0.354 кг.
Дата издания: 04.10.2016
Серия: Economics/Business/Finance
Язык: English
Издание: 1st ed. 2017
Иллюстрации: Xiv, 210 p.
Размер: 160 x 237 x 18
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Public relations, BUSINESS & ECONOMICS / Public Relations
Подзаголовок: A general social and economic theory
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.



The Handbook of Communication and Corporate Reputation

Автор: Carroll Craig E.
Название: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
Издательство: Wiley
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Цена: 7595 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Strategic Organizational Communication: In a Global Economy, 7th Edition

Автор: Conrad
Название: Strategic Organizational Communication: In a Global Economy, 7th Edition
ISBN: 1444338633 ISBN-13(EAN): 9781444338638
Издательство: Wiley
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Цена: 7120 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

Responsible Corporate Communication: A Values-Based Approach

Автор: Redmund
Название: Responsible Corporate Communication: A Values-Based Approach
ISBN: 1606497545 ISBN-13(EAN): 9781606497548
Издательство: McGraw-Hill
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Цена: 3252 р.
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Описание: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.

A Handbook of Corporate Communication and Public Relations

Название: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
Издательство: Taylor&Francis
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Цена: 7839 р.
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Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

Communication And Language Analysis In The Corporate World

Автор: Hart
Название: Communication And Language Analysis In The Corporate World
ISBN: 1466649992 ISBN-13(EAN): 9781466649996
Издательство: Eurospan
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Цена: 36544 р.
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Описание: While personal variables like age, education and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organisational traditions.Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone - customers, colleagues and CEOs - effectively.

Corporate Communication

Автор: Cornelissen Joep P
Название: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Издательство: Sage Publications
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Цена: 6651 р.
Наличие на складе: Поставка под заказ.

Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.


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