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Corporate Strategic Communication, Stanton Richard



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÷ена: 4597р.
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—клад јмерика: 62 шт.  
ѕри оформлении заказа до: 23 июл 2021
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јвтор: Stanton Richard
Ќазвание:  Corporate Strategic Communication   (–ичард —тентон: —тратегические коммуникации корпораций)
»здательство: Springer
 лассификаци€:
ISBN: 1137544074
ISBN-13(EAN): 9781137544070
ќбложка/‘ормат: Paperback
—траницы: 210
¬ес: 0.354 кг.
ƒата издани€: 04.10.2016
—ери€: Economics/Business/Finance
язык: English
»здание: 1st ed. 2017
»ллюстрации: Xiv, 210 p.
–азмер: 160 x 237 x 18
„итательска€ аудитори€: Tertiary education (us: college)
 лючевые слова: Public relations, BUSINESS & ECONOMICS / Public Relations
ѕодзаголовок: A general social and economic theory
—сылка на »здательство: Link
–ейтинг:
ѕоставл€етс€ из: √ермании
ќписание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.



Corporate communication

јвтор: Cornelissen, Joep P.
Ќазвание: Corporate communication
ISBN: 1847872468 ISBN-13(EAN): 9781847872463
»здательство: Sage Publications
–ейтинг:
÷ена: 3105 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.

Responsible Corporate Communication: A Values-Based Approach

јвтор: Redmund
Ќазвание: Responsible Corporate Communication: A Values-Based Approach
ISBN: 1606497545 ISBN-13(EAN): 9781606497548
»здательство: McGraw-Hill
–ейтинг:
÷ена: 2374 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.

Corporate Communication

јвтор: Cornelissen JoepP
Ќазвание: Corporate Communication
ISBN: 1446274950 ISBN-13(EAN): 9781446274958
»здательство: Sage Publications
–ейтинг:
÷ена: 4485 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour, enthusiasm as well as clarity. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on solid theory but is practically oriented; a very good combination for Master's students in communication in a Business School environment' - Leena Louhiala-Salminen, Aalto University School of Economics New to the Fourth Edition: Discussion of the new media environment for corporate communication Expansion to include new up-to-date material such as emerging CSR standards, transnational governance and corporate citizenship Enhanced companion website material with new video clips, case studies and SAGE online readings. Essential reading for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications.

A Handbook of Corporate Communication and Public Relations

Ќазвание: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
»здательство: Taylor&Francis
–ейтинг:
÷ена: 5427 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management  the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 9814636193 ISBN-13(EAN): 9789814636193
»здательство: McGraw-Hill
–ейтинг:
÷ена: 5082 р.
Ќаличие на складе: ѕоставка под заказ.

Communication And Language Analysis In The Corporate World

јвтор: Hart
Ќазвание: Communication And Language Analysis In The Corporate World
ISBN: 1466649992 ISBN-13(EAN): 9781466649996
»здательство: Eurospan
–ейтинг:
÷ена: 22517 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: While personal variables like age, education and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organisational traditions.Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone - customers, colleagues and CEOs - effectively.

The Handbook of Communication and Corporate Reputation

јвтор: Carroll Craig E.
Ќазвание: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
»здательство: Wiley
–ейтинг:
÷ена: 5024 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 007340327X ISBN-13(EAN): 9780073403274
»здательство: McGraw-Hill
–ейтинг:
÷ена: 9354 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 0073403172 ISBN-13(EAN): 9780073403175
»здательство: McGraw-Hill
–ейтинг:
÷ена: 11318 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication

јвтор: Cornelissen Joep P
Ќазвание: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
»здательство: Sage Publications
–ейтинг:
÷ена: 4830 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Corporate Communication: Fifth Edition

јвтор: Cornelissen J
Ќазвание: Corporate Communication: Fifth Edition
ISBN: 1473953693 ISBN-13(EAN): 9781473953697
»здательство: Sage Publications
–ейтинг:
÷ена: 15185 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

The Communicating Company / Towards an Alternative Theory of Corporate Communication

јвтор: H√Љbner Hartmut
Ќазвание: The Communicating Company / Towards an Alternative Theory of Corporate Communication
ISBN: 379081928X ISBN-13(EAN): 9783790819281
»здательство: Springer
–ейтинг:
÷ена: 17764 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more вАШcommunicationalвАЩ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.


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