Communication And Language Analysis In The Corporate World, Hart
јвтор: Gambetti Rosella Ќазвание: Managing Corporate Communication ISBN: 0230348025 ISBN-13(EAN): 9780230348028 »здательство: Springer –ейтинг: ÷ена: 6478 р. Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.
ќписание: Corporate communication is an increasingly powerful strategic tool for connecting with a company`s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
јвтор: Stanton Richard Ќазвание: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 »здательство: Springer –ейтинг: ÷ена: 4597 р. Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.
ќписание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
јвтор: Leiss, William Kline, Stephen Jhally, Sut Botteril Ќазвание: Social communication in advertising ISBN: 0415966760 ISBN-13(EAN): 9780415966764 »здательство: Taylor&Francis –ейтинг: ÷ена: 3579 р. Ќаличие на складе: ѕоставка под заказ.
ќписание: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.
ќписание: Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more вАШcommunicationalвАЩ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.
јвтор: Cornelissen, Joep P. Ќазвание: Corporate communication ISBN: 1847872468 ISBN-13(EAN): 9781847872463 »здательство: Sage Publications –ейтинг: ÷ена: 3105 р. Ќаличие на складе: ѕоставка под заказ.
ќписание: Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.
ќписание: There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.
ќписание: Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.
ќписание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.
јвтор: Argenti Ќазвание: Corporate Communication ISBN: 9814636193 ISBN-13(EAN): 9789814636193 »здательство: McGraw-Hill –ейтинг: ÷ена: 5082 р. Ќаличие на складе: ѕоставка под заказ.
ќписание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
јвтор: Argenti Ќазвание: Corporate Communication ISBN: 007340327X ISBN-13(EAN): 9780073403274 »здательство: McGraw-Hill –ейтинг: ÷ена: 9354 р. Ќаличие на складе: ѕоставка под заказ.
ќписание: Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.
јвтор: Argenti Ќазвание: Corporate Communication ISBN: 0073403172 ISBN-13(EAN): 9780073403175 »здательство: McGraw-Hill –ейтинг: ÷ена: 11318 р. Ќаличие на складе: ѕоставка под заказ.
ќписание: Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.