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Communication And Language Analysis In The Corporate World, Hart


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Цена: 31324.00р.
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Автор: Hart
Название:  Communication And Language Analysis In The Corporate World
ISBN: 9781466649996
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1466649992
Обложка/Формат: Hardback
Страницы: 338
Вес: 1.27 кг.
Дата издания: 30.01.2014
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: Black & white illustrations
Размер: 290 x 223 x 28
Читательская аудитория: Professional and scholarly
Ключевые слова: Business communication & presentation
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Поставляется из: Англии
Описание: While personal variables like age, education and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organisational traditions.Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone - customers, colleagues and CEOs - effectively.


A Handbook of Corporate Communication and Public Relations

Название: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

The Handbook of Communication and Corporate Reputation

Автор: Carroll Craig E.
Название: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
Издательство: Wiley
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Цена: 7595.00 р.
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Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Corporate Strategic Communication

Автор: Stanton Richard
Название: Corporate Strategic Communication
ISBN: 1137544074 ISBN-13(EAN): 9781137544070
Издательство: Springer
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Цена: 6707.00 р.
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Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

Corporate Communication

Автор: Cornelissen Joep P
Название: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Издательство: Sage Publications
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Цена: 6651.00 р.
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Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.


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