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Corporate Communication, Cornelissen Joep P



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÷ена: 5751р.
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јвтор: Cornelissen Joep P
Ќазвание:  Corporate Communication
ISBN: 9781473953703
»здательство: Sage Publications
 лассификаци€:
ISBN-10: 1473953707
ќбложка/‘ормат: Paperback
—траницы: 336
¬ес: 0.574 кг.
ƒата издани€: 06.02.2017
—ери€: Economics/Business/Finance
язык: English
»здание: 5 revised edition
–азмер: 172 x 242 x 19
„итательска€ аудитори€: Tertiary education (us: college)
 лючевые слова: Public relations
ѕодзаголовок: A guide to theory and practice
–ейтинг:
ѕоставл€етс€ из: јнглии



      Ќовое издание
Corporate Communication

јвтор: Cornelissen Joep
Ќазвание: Corporate Communication
ISBN: 1526491974 ISBN-13(EAN): 9781526491978
»здательство: Sage Publications
÷ена: 6161 р.
Ќаличие на складе: ≈сть у поставщикаѕоставка под заказ.
ќписание: The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

  • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

      —тарое издание
Corporate Communication

јвтор: Cornelissen JoepP
Ќазвание: Corporate Communication
ISBN: 1446274950 ISBN-13(EAN): 9781446274958
»здательство: Sage Publications
÷ена: 5340 р.
Ќаличие на складе: ѕоставка под заказ.
ќписание: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour, enthusiasm as well as clarity. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on solid theory but is practically oriented; a very good combination for Master's students in communication in a Business School environment' - Leena Louhiala-Salminen, Aalto University School of Economics New to the Fourth Edition: Discussion of the new media environment for corporate communication Expansion to include new up-to-date material such as emerging CSR standards, transnational governance and corporate citizenship Enhanced companion website material with new video clips, case studies and SAGE online readings. Essential reading for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications.


Responsible Corporate Communication: A Values-Based Approach

јвтор: Redmund
Ќазвание: Responsible Corporate Communication: A Values-Based Approach
ISBN: 1606497545 ISBN-13(EAN): 9781606497548
»здательство: McGraw-Hill
–ейтинг:
÷ена: 2881 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.

Corporate Communication

јвтор: Cornelissen JoepP
Ќазвание: Corporate Communication
ISBN: 1446274950 ISBN-13(EAN): 9781446274958
»здательство: Sage Publications
–ейтинг:
÷ена: 5340 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour, enthusiasm as well as clarity. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on solid theory but is practically oriented; a very good combination for Master's students in communication in a Business School environment' - Leena Louhiala-Salminen, Aalto University School of Economics New to the Fourth Edition: Discussion of the new media environment for corporate communication Expansion to include new up-to-date material such as emerging CSR standards, transnational governance and corporate citizenship Enhanced companion website material with new video clips, case studies and SAGE online readings. Essential reading for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 9814636193 ISBN-13(EAN): 9789814636193
»здательство: McGraw-Hill
–ейтинг:
÷ена: 7974 р.
Ќаличие на складе: Ќевозможна поставка.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 007340327X ISBN-13(EAN): 9780073403274
»здательство: McGraw-Hill
–ейтинг:
÷ена: 11136 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communication

јвтор: Argenti
Ќазвание: Corporate Communication
ISBN: 0073403172 ISBN-13(EAN): 9780073403175
»здательство: McGraw-Hill
–ейтинг:
÷ена: 13474 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Contemplating Corporate Marketing, Identity and Communication

Ќазвание: Contemplating Corporate Marketing, Identity and Communication
ISBN: 1138971685 ISBN-13(EAN): 9781138971684
»здательство: Taylor&Francis
–ейтинг:
÷ена: 5361 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Since the first International Corporate Identity GroupТs symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes Ц unity and variety; integration and specialization Ц the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

The Communicating Company / Towards an Alternative Theory of Corporate Communication

јвтор: H√Љbner Hartmut
Ќазвание: The Communicating Company / Towards an Alternative Theory of Corporate Communication
ISBN: 379081928X ISBN-13(EAN): 9783790819281
»здательство: Springer
–ейтинг:
÷ена: 19634 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more вАШcommunicationalвАЩ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.

Managing Corporate Social Responsibility: A Communication Approach

јвтор: Coombs
Ќазвание: Managing Corporate Social Responsibility: A Communication Approach
ISBN: 1444336290 ISBN-13(EAN): 9781444336290
»здательство: Wiley
–ейтинг:
÷ена: 8800 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.

Managing Corporate Communication

јвтор: Gambetti Rosella
Ќазвание: Managing Corporate Communication
ISBN: 0230348025 ISBN-13(EAN): 9780230348028
»здательство: Springer
–ейтинг:
÷ена: 7160 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Corporate communication is an increasingly powerful strategic tool for connecting with a company`s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Corporate Communication

јвтор: Podnar
Ќазвание: Corporate Communication
ISBN: 113880472X ISBN-13(EAN): 9781138804722
»здательство: Taylor&Francis
–ейтинг:
÷ена: 6736 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers acomprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

A Handbook of Corporate Communication and Public Relations

Ќазвание: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
»здательство: Taylor&Francis
–ейтинг:
÷ена: 6461 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management  the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Communication And Language Analysis In The Corporate World

јвтор: Hart
Ќазвание: Communication And Language Analysis In The Corporate World
ISBN: 1466649992 ISBN-13(EAN): 9781466649996
»здательство: Eurospan
–ейтинг:
÷ена: 30332 р.
Ќаличие на складе: Ќет в наличии.

ќписание: While personal variables like age, education and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organisational traditions.Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone - customers, colleagues and CEOs - effectively.


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