A Handbook of Corporate Communication and Public Relations,
Название: Public Relations and Communication Management ISBN: 0415630908 ISBN-13(EAN): 9780415630900 Издательство: Taylor&Francis Рейтинг: Цена: 5686 р. Наличие на складе: Невозможна поставка.
Описание: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Описание: There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 5742 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Название: Public Relations and Communication Management ISBN: 0415630894 ISBN-13(EAN): 9780415630894 Издательство: Taylor&Francis Рейтинг: Цена: 19360 р. Наличие на складе: Невозможна поставка.
Описание: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Автор: Hopwood, Maria Название: Sport public relations & communication ISBN: 1856176150 ISBN-13(EAN): 9781856176156 Издательство: Elsevier Science Рейтинг: Цена: 4093 р. Наличие на складе: Поставка под заказ.
Описание: This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of specialized sports public relations and sport communication degrees. Public relations and communication strategies is one area where sport marketing is underdeveloped generic marketing literature misses the nuances and special features of sport because they are not given sufficient focus. This book fills a significant gap in the
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Описание: This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Автор: Dilenschneider Robert L. Название: The AMA Handbook of Public Relations ISBN: 0814415253 ISBN-13(EAN): 9780814415252 Издательство: McGraw-Hill Рейтинг: Цена: 4003 р. Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.
Описание: When it comes to communicating corporate information, the skills of the messenger can make or break a company`s reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.
Автор: Theaker, Alison Название: Public relations handbook ISBN: 0415428025 ISBN-13(EAN): 9780415428026 Издательство: Taylor&Francis Рейтинг: Цена: 3024 р. Наличие на складе: Поставка под заказ.
Описание: Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses its professionalism and regulation.
Автор: Heath R Название: Handbook of Public Relations ISBN: 1412909546 ISBN-13(EAN): 9781412909549 Издательство: Sage Publications Цена: 6599 р. Наличие на складе: Поставка под заказ.
Описание: Provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Divided into five sections, this book looks at issues in management, gender, evaluation, public relations, education and media. It also looks at the challenges raised by communication technologies.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
