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The Handbook of Communication and Corporate Reputation, Carroll Craig E.



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Цена: 5024р.
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Автор: Carroll Craig E.
Название:  The Handbook of Communication and Corporate Reputation
Издательство: Wiley
Классификация:
ISBN: 1119061237
ISBN-13(EAN): 9781119061236
Обложка/Формат: Paperback
Страницы: 650
Вес: 0.972 кг.
Дата издания: 05.06.2015
Серия: Handbooks in communication and media
Язык: English
Иллюстрации: Black & white illustrations
Размер: 174 x 319 x 30
Читательская аудитория: Professional & vocational
Ключевые слова: Interdisciplinary studies,Communication studies,Business & management
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.



The Oxford Handbook of Corporate Reputation

Автор: Barnett, Michael L.; Pollock, Timothy G.
Название: The Oxford Handbook of Corporate Reputation
ISBN: 0199596700 ISBN-13(EAN): 9780199596706
Издательство: Oxford Academ
Рейтинг:
Цена: 12654 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.

Reputation Strategy in a Hyper-Connected World: Using Analytics to Increase Profitability and Brand Equity in Global Markets

Автор: Foster Chris
Название: Reputation Strategy in a Hyper-Connected World: Using Analytics to Increase Profitability and Brand Equity in Global Markets
ISBN: 1119052491 ISBN-13(EAN): 9781119052494
Издательство: Wiley
Рейтинг:
Цена: 3117 р.
Наличие на складе: Поставка под заказ.

Описание: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management.

Influence: How to Raise Your Profile, Manage Your Reputation and Get Noticed in a Relationship Economy

Автор: Cass Warren
Название: Influence: How to Raise Your Profile, Manage Your Reputation and Get Noticed in a Relationship Economy
ISBN: 0857087150 ISBN-13(EAN): 9780857087157
Издательство: Wiley
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Цена: от 1187 р.
Наличие на складе: Есть

Описание: "An easy to read, easy to implement guide which is a must read for anyone who wants to get ahead." Dr. Ivan Misner, NY Times best–selling author and Founder of BNI DEFINE YOUR OWN HYPE. Success isn?t just about what you know or who you know, it?s also about who knows you. What do people really think of you? How do you succeed in a relationship–driven economy? BUILD A REPUTATION THAT WILL MAKE YOU, NOT BREAK YOU. Using simple concepts and actionable strategies for influence and persuasion, author Warren Cass shows you how to build your reputation from the ground up. Meet the right people, leave the right impression, and leverage your relationships to get where you want to be. Influence will help you: Understand how different people communicate and how you should respond Build instant rapport and grow your network Discover how others perceive you and make necessary adjustments Master the art of communication and build strategic relationships Become the trusted go–to source of expertise in your field Influence goes far beyond traditional networking to help you stand out from the crowd. Whether you?re growing a business, defining your objectives, or just keeping pace with a changing society, Influence gives you critical people skills for success in the digital age. "This book is a triumph." Guy Rigby, Head of entrepreneurial services at Smith and Williamson and author of best–selling book From Vision to Exit: The Entrepreneur?s Guide to Building and Selling a Business "If you are struggling to stand out from today?s competitive marketplace, this book will enable you to transform your personal impact and allow your message to reverberate within the hearts and minds of others." Nikki Owen, Global Thought Leader on Charisma, award–winning Speaker and Bestselling Author

Handbook of Communication and Corporate Reputation

Автор: Carroll Craig E
Название: Handbook of Communication and Corporate Reputation
ISBN: 0470670983 ISBN-13(EAN): 9780470670989
Издательство: Wiley
Рейтинг:
Цена: 5192 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

The Oxford Handbook of Corporate Reputation

Автор: Barnett, Michael L.; Pollock, Timothy G.
Название: The Oxford Handbook of Corporate Reputation
ISBN: 0198704615 ISBN-13(EAN): 9780198704614
Издательство: Oxford Academ
Рейтинг:
Цена: 3739 р.
Наличие на складе: Невозможна поставка.

Описание: The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.

Corporate Reputation Decoded

Автор: Kaul A & Desai A
Название: Corporate Reputation Decoded
ISBN: 8132117743 ISBN-13(EAN): 9788132117742
Издательство: Sage Publications
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Цена: 2530 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.    The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India.   The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.    

Reputation Management

Автор: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher S
Название: Reputation Management
ISBN: 3642270743 ISBN-13(EAN): 9783642270741
Издательство: Springer
Рейтинг:
Цена: 9404 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.

How to manage your global reputation

Автор: Morley, Michael
Название: How to manage your global reputation
ISBN: 0333987772 ISBN-13(EAN): 9780333987773
Издательство: Springer
Рейтинг:
Цена: 6269 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This updated and revised volume shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation.

Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage

Автор: Dowling Grahame R.
Название: Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
ISBN: 0262034468 ISBN-13(EAN): 9780262034463
Издательство: MIT Press
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Цена: 3465 р.
Наличие на складе: Поставка под заказ.

Описание:

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are "simply better" than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage.

Dowling, who has studied corporate reputation--building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices.

Dowling covers such topics as the commercial value of a strong reputations -- including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of "being simply better"; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble.

Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre -- or worse -- reputations.

Reputation Management

Автор: Doorley John
Название: Reputation Management
ISBN: 0415716284 ISBN-13(EAN): 9780415716284
Издательство: Taylor&Francis
Рейтинг:
Цена: 7737 р.
Наличие на складе: Поставка под заказ.

Описание: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to thethird edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.

Reputation management

Автор: Doorley, John Garcia, Helio Fred
Название: Reputation management
ISBN: 0415716276 ISBN-13(EAN): 9780415716277
Издательство: Taylor&Francis
Рейтинг:
Цена: 17325 р.
Наличие на складе: Поставка под заказ.

Описание: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to thethird edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier

Автор: Fertik Michael, Thompson David
Название: Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
ISBN: 0814415091 ISBN-13(EAN): 9780814415092
Издательство: McGraw-Hill
Рейтинг:
Цена: 2309 р.
Наличие на складе: Поставка под заказ.

Описание: The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.


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