The Handbook of Communication and Corporate Reputation, Carroll Craig E.

Автор: Carroll Craig E
Название: Handbook of Communication and Corporate Reputation
ISBN: 0470670983 ISBN-13(EAN): 9780470670989
Издательство: Wiley
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Цена: 7754.00 р.
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Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Автор: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher S
Название: Reputation Management
ISBN: 3642270743 ISBN-13(EAN): 9783642270741
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.

Название: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.