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The Sage Handbook of International Corporate and Public Affairs, Phil Harris



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Цена: 20592р.
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Автор: Phil Harris
Название:  The Sage Handbook of International Corporate and Public Affairs
Перевод названия: Фил Харрис: Руководство по внутреннему устройству корпорации и публичным предприятиям
ISBN: 9781446276112
Издательство: Sage Publications
Классификация:
ISBN-10: 1446276112
Обложка/Формат: Hardback
Страницы: 728
Вес: 1.474 кг.
Дата издания: 20.12.2016
Серия: Economics/Business/Finance
Язык: English
Размер: 249 x 178 x 43
Читательская аудитория: Professional and scholarly
Ключевые слова: Business & management
Рейтинг:
Поставляется из: Англии
Описание: The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.



The Handbook of Communication and Corporate Reputation

Автор: Carroll Craig E.
Название: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
Издательство: Wiley
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Цена: 7595 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

A Handbook of Corporate Communication and Public Relations

Название: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
Издательство: Taylor&Francis
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Цена: 7549 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

Handbook of Relationship Marketing

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
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Цена: 24552 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A guide to the key concepts, theories and applications of relationship marketing.

The AMA Handbook of Public Relations

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
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Цена: 4803 р.
Наличие на складе: Поставка под заказ.

Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Handbook of marketing scales

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
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Цена: 24552 р.
Наличие на складе: Невозможна поставка.

Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Handbook of Strategic Public Relations and Integrated Commun

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
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Цена: 12868 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

The Public Relations Handbook

Автор: Alison Theaker
Название: The Public Relations Handbook
ISBN: 0415317932 ISBN-13(EAN): 9780415317931
Издательство: Taylor&Francis
Цена: 2467 р.
Наличие на складе: Поставка под заказ.

Описание: The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, Guinness, the Prince's Trust, Esso, Action Cancer and the Metropolitan Police. The Public Relations Handbook includes: Interviews with press officers and PR agents about their working practices Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government, small businesses, and charities Specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology Over twenty illustrations from recent PR campaigns


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