Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.
Автор: Curtin, Patricia Gaither, T. Kenneth Название: International public relations ISBN: 1412914159 ISBN-13(EAN): 9781412914154 Издательство: Sage Publications Рейтинг: Цена: 11093 р. Наличие на складе: Поставка под заказ.
Описание: Offers a critical approach to international public relations theory and practice. This book presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political, and cultural climates.
Автор: Heath R Название: Handbook of Public Relations ISBN: 076191286X ISBN-13(EAN): 9780761912866 Издательство: Sage Publications Рейтинг: Цена: 20543 р. Наличие на складе: Поставка под заказ.
Описание: This handbook offers a comprehensive and detailed examination of Public Relations as a discipline, it defines the field, examines the current issues and challenges academics and practitioners to identify the best practices. As with all SAGE handbooks it takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years.
Автор: Heath R Название: Handbook of Public Relations ISBN: 1412909546 ISBN-13(EAN): 9781412909549 Издательство: Sage Publications Цена: 6846 р. Наличие на складе: Поставка под заказ.
Описание: Provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Divided into five sections, this book looks at issues in management, gender, evaluation, public relations, education and media. It also looks at the challenges raised by communication technologies.
Автор: Heath Dr Robert L., Heath Robert L. Название: The Sage Handbook of Public Relations ISBN: 1412977800 ISBN-13(EAN): 9781412977807 Издательство: Sage Publications Рейтинг: Цена: 21227 р. Наличие на складе: Поставка под заказ.
Описание: Reflecting advances in theory, research, and application in the discipline since the publication of the "Handbook of Public Relations" in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Автор: Kotabe M Название: International Marketing: Six Volume Set ISBN: 1412928303 ISBN-13(EAN): 9781412928304 Издательство: Sage Publications Рейтинг: Цена: 135581 р. Наличие на складе: Поставка под заказ.
Описание: Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular
emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and
economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro- and macro- topics to emerge during this key period, leading edge
papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic
alliances.
Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues. Volume Two: looks
at internationalization of firms, specific modes of entry, exporting, licensing. Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing
strategies for emerging markets.Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of
global strategy, strategic alliances, learning and trust, recipes for alliance success.
Volume Five: looks at global sourcing, global sourcing in a service context, market
segmentation and positioning, global standardization vs. local responsiveness, marketing mix. Volume Six: looks at global product strategy, product development, global new product
diffusion, global b
anding, global advertising, global pricing, global distribution.
Автор: Barnett, Michael L.; Pollock, Timothy G. Название: The Oxford Handbook of Corporate Reputation ISBN: 0199596700 ISBN-13(EAN): 9780199596706 Издательство: Oxford Academ Рейтинг: Цена: 15065 р. Наличие на складе: Поставка под заказ.
Описание: The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.
Автор: Tadajewski Mark Название: International Perspectives of Marketing Theory ISBN: 1446273601 ISBN-13(EAN): 9781446273609 Издательство: Sage Publications Рейтинг: Цена: 97235 р. Наличие на складе: Поставка под заказ.
Описание: This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of understanding marketing and consumer practice. This has occurred as a result of some truly exemplary research being conducted outside of marketing's traditional empirical context; the United States. This major work seeks to engage with this rather underexplored dimension of marketing theory, taking in literature which, for example, situates contemporary business marketing practices in a global context by comparing the systems in West Africa, Argentina, and the United States, while other contributions explore Chinese, Russian and West European practices. This comprehensive, global approach to the topic makes for an invaluable resource for scholars in the field worldwide. Volume One: Performing Marketing Volume Two: Managing Marketplace Relations Volume Three: The Boundaries of Marketing and Consumer Practice Volume Four: Transforming Marketing, Consumer and Society Dynamics
Автор: Barnett, Michael L.; Pollock, Timothy G. Название: The Oxford Handbook of Corporate Reputation ISBN: 0198704615 ISBN-13(EAN): 9780198704614 Издательство: Oxford Academ Рейтинг: Цена: 4451 р. Наличие на складе: Невозможна поставка.
Описание: The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 5981 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Sheth J & Parvatiyar A Название: Handbook of Relationship Marketing ISBN: 0761918108 ISBN-13(EAN): 9780761918103 Издательство: Sage Publications Рейтинг: Цена: 21227 р. Наличие на складе: Поставка под заказ.
Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Автор: Dilenschneider Robert L. Название: The AMA Handbook of Public Relations ISBN: 0814415253 ISBN-13(EAN): 9780814415252 Издательство: McGraw-Hill Рейтинг: Цена: 3849 р. Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.
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