Автор: Weitz B & Wensley R Название: Handbook of Marketing ISBN: 1412921201 ISBN-13(EAN): 9781412921206 Издательство: Sage Publications Рейтинг: Цена: 4510 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.
Автор: Swartz T & Iacobucci D Название: Handbook of Services Marketing and Management ISBN: 0761916121 ISBN-13(EAN): 9780761916123 Издательство: Sage Publications Рейтинг: Цена: 10148 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini` chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Автор: Zemon Название: The Dj Sales And Marketing Handbook ISBN: 0240807820 ISBN-13(EAN): 9780240807829 Издательство: Taylor&Francis Рейтинг: Цена: 2298 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Suitable for a mobile, club or karaoke DJ, this work gives a roadmap to maximizing your profits as a disc jockey. It also includes instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; and make strategic alliances.
Автор: Egan And Thomas Название: Cim Handbook Of Strategic Marketing ISBN: 0750626135 ISBN-13(EAN): 9780750626132 Издательство: Elsevier Science Рейтинг: Цена: 8971 р. Наличие на складе: Невозможна поставка.
Описание: Aimed at senior executives responsible for shaping and managing the company`s strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company`s capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
Автор: Wright Simon, Marsoobian Armen T., Mccrea Diane, M Название: Handbook of Organic and Fair Trade Food Marketing ISBN: 1405150580 ISBN-13(EAN): 9781405150583 Издательство: Wiley Рейтинг: Цена: 17922 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "The Handbook of Organic and Fair Trade Food Marketing" provides a practical guide to successful marketing in these two dynamic sectors, underpinned by
case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international
markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade
divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy.
The book is written by industry experts, augmented by academic
contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
Описание: Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry`s operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles.
Автор: Maclaran Pauline Название: Sage Handbook of Marketing Theory ISBN: 184787505X ISBN-13(EAN): 9781847875051 Издательство: Sage Publications Рейтинг: Цена: 14094 р. Наличие на складе: Нет в наличии.
Описание: Bringing together the debates concerning the development of marketing theory, this collection covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; and, the impact of theory on representations of the marketing organisation.
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs.
"Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in "The Marketing Plan Handbook." It's a no-brainer that applying the wisdom in this book will add incremental dollars to your business' bottom line." --MaryEllen Tribby, Publisher/CEO of Early To Rise, Founder of Working Moms Only.com
"Most marketing books give you a list of cookie-cutter tactics you don't have time or budget for, along with some examples from famous brands that don't apply to anyone else's reality. This handbook is completely different. It's specifically for an entrepreneur or small business owner who needs to figure out a marketing plan that fits their special vision, wished-for lifestyle, and customers like a glove. Even if you're thinking of hiring a marketer or agency to help your business, read this book FIRST. You'll need it to give them the perfect directions for your unique business." --Anne Holland, founder of Marketing Sherpa
""The Marketing Plan Handbook" is loaded with rules, secrets, case histories, forms, charts, and worksheets on every facet of marketing and direct marketing. Bly never lets you lose sight of the essentials--continual accountability, analyzing (and besting) the competition, and the all-important arithmetic of return on investment." --Denny Hatch, founder of Who's Mailing What
"Bob concisely lays the secrets to his success, AND the very tools he uses to make hundreds of his clients more money than they ever dreamed possible. Don't stop. Start reading this book now--before your competition does " --Steve Wexler, president of The Steve Wexler Creative Group
Автор: Wierenga Название: Handbook of Marketing Decision Models ISBN: 0387782125 ISBN-13(EAN): 9780387782126 Издательство: Springer Рейтинг: Цена: 21412 р. Наличие на складе: Поставка под заказ.
Описание: The developments in marketing models have been incredibly fast with information technology (for example, the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This handbook presents the advances in marketing decision models.
Автор: Hastings Gerard Название: Sage Handbook of Social Marketing ISBN: 1849201889 ISBN-13(EAN): 9781849201889 Издательство: Sage Publications Рейтинг: Цена: 14094 р. Наличие на складе: Нет в наличии.
Описание: A major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Описание: The marketing agency model is broken. Traditional firms are fighting to remain relevant by grasping for new services and techniques--such as social, mobile, SEO, and content--rather than focusing on what really matters: pricing structure, technology, staffing, infrastructure, processes, and purpose. We are now on the cusp of a truly transformational period in the marketing services industry and the successes of solutions such as crowdSPRING and the HubSpot Marketplace have proven demand for non-traditional platforms and services, specifically among the more than 27 million small businesses in the U.S. As a result, everything is changing: marketing budget allocations, agency pricing and service models, industry influencers, measurement methods, and software platforms. The agencies with the will and vision to adapt and evolve will rise, while many traditional PR, advertising, SEO and web development firms will become obsolete. As such, the book presents 10 rules for a new hybrid agency model designed to help firms disrupt and redefine the marketing services industry. The book is a practical and candid guide that shows agencies and consultants how to Build tech-savvy, hybrid firms Generate more qualified leads Win clients with set pricing and service packages. Secure more long-term retainers. Create diverse and recurring revenue streams Develop highly efficient management systems. Construct more effective account teams. Recruit and retain top talent. Deliver greater results and value to clients. Increase client loyalty
Описание: The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar. The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning New info on landing pages, e-mail success factors Behavioral economics to psychology of money and budgeting
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