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Handbook of Relationship Marketing, Sheth J & Parvatiyar A



Варианты приобретения
Цена: 17477р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 354 шт.  Склад Америка: 129 шт.  
При оформлении заказа до: 10 апр 2020
Ориентировочная дата поставки: середина Мая

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Автор: Sheth J & Parvatiyar A
Название:  Handbook of Relationship Marketing   (Руководство по маркетингу связей)
Издательство: Sage Publications
Классификация:
Продажи и маркетинг

ISBN: 0761918108
ISBN-13(EAN): 9780761918103
ISBN: 0-7619-1810-8
ISBN-13(EAN): 978-0-7619-1810-3
Обложка/Формат: Hardback
Страницы: 680
Вес: 1.218 кг.
Дата издания: 01.02.2000
Язык: ENG
Иллюстрации: 1, black & white illustrations
Размер: 23.52 x 15.95 x 4.93 cm
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.



Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

Автор: Christian Grnroos
Название: Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
ISBN: 0471720348 ISBN-13(EAN): 9780471720348
Издательство: Wiley
Цена: 3447 р.
Наличие на складе: Поставка под заказ.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 4697 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

Leading through relationship marketing

Автор: Batterley
Название: Leading through relationship marketing
ISBN: 0074713744 ISBN-13(EAN): 9780074713747
Издательство: McGraw-Hill
Рейтинг:
Цена: 1357 р.
Наличие на складе: Поставка под заказ.

Total relationship marketing

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
Рейтинг:
Цена: 4388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Handbook of marketing scales

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 17477 р.
Наличие на складе: Поставка под заказ.

Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Автор: Olivia Parr Rud
Название: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
Издательство: Wiley
Рейтинг:
Цена: 5748 р.
Наличие на складе: Поставка под заказ.

Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Relationship Marketing: Dialogue and Networks in the E-Commerce Era

Автор: Richard J. Varey
Название: Relationship Marketing: Dialogue and Networks in the E-Commerce Era
ISBN: 0470843411 ISBN-13(EAN): 9780470843413
Издательство: Wiley
Рейтинг:
Цена: 2925 р.
Наличие на складе: Поставка под заказ.

Описание: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Relationship Marketing

Автор: Egan J & Harker M
Название: Relationship Marketing
ISBN: 1412908663 ISBN-13(EAN): 9781412908665
Издательство: Sage Publications
Рейтинг:
Цена: 56378 р.
Наличие на складе: Поставка под заказ.

Описание: One-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. It explores the theory and practice of relationship marketing, and the papers mark out past and present research and pose exciting questions about relationship marketing`s future.

Relationship Marketing

Автор: Christopher Et Al
Название: Relationship Marketing
ISBN: 0750648392 ISBN-13(EAN): 9780750648394
Издательство: Elsevier Science
Рейтинг:
Цена: 3829 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Relationship Marketing

Автор: Christopher And Payn
Название: Relationship Marketing
ISBN: 0750640170 ISBN-13(EAN): 9780750640176
Издательство: Elsevier Science
Цена: 3268 р.
Наличие на складе: Невозможна поставка.

Relationship Marketing

Автор: Hennig-Thurau
Название: Relationship Marketing
ISBN: 3540669426 ISBN-13(EAN): 9783540669425
Издательство: Springer
Рейтинг:
Цена: 10284 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.

Relationship marketing

Автор: Harwood, Tracy Broderick, Anne J Garry, Tony
Название: Relationship marketing
ISBN: 0077114221 ISBN-13(EAN): 9780077114220
Издательство: McGraw-Hill
Рейтинг:
Цена: 5224 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.


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