Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.
Автор: Batterley Название: Leading through relationship marketing ISBN: 0074713744 ISBN-13(EAN): 9780074713747 Издательство: McGraw-Hill Рейтинг: Цена: 1357 р. Наличие на складе: Поставка под заказ.
Автор: Gummesson, Evert Название: Total relationship marketing ISBN: 0750686332 ISBN-13(EAN): 9780750686334 Издательство: Taylor&Francis Рейтинг: Цена: 4388 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.
Название: Handbook of marketing scales ISBN: 1412980186 ISBN-13(EAN): 9781412980180 Издательство: Sage Publications Рейтинг: Цена: 17477 р. Наличие на складе: Поставка под заказ.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Описание: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
Автор: Egan J & Harker M Название: Relationship Marketing ISBN: 1412908663 ISBN-13(EAN): 9781412908665 Издательство: Sage Publications Рейтинг: Цена: 56378 р. Наличие на складе: Поставка под заказ.
Описание: One-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. It explores the theory and practice of relationship marketing, and the papers mark out past and present research and pose exciting questions about relationship marketing`s future.
Автор: Christopher Et Al Название: Relationship Marketing ISBN: 0750648392 ISBN-13(EAN): 9780750648394 Издательство: Elsevier Science Рейтинг: Цена: 3829 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Автор: Christopher And Payn Название: Relationship Marketing ISBN: 0750640170 ISBN-13(EAN): 9780750640176 Издательство: Elsevier Science Цена: 3268 р. Наличие на складе: Невозможна поставка.
Автор: Hennig-Thurau Название: Relationship Marketing ISBN: 3540669426 ISBN-13(EAN): 9783540669425 Издательство: Springer Рейтинг: Цена: 10284 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.
Автор: Harwood, Tracy Broderick, Anne J Garry, Tony Название: Relationship marketing ISBN: 0077114221 ISBN-13(EAN): 9780077114220 Издательство: McGraw-Hill Рейтинг: Цена: 5224 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.
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