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Total relationship marketing, Gummesson, Evert



Варианты приобретения
Цена: 4388р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 235 шт.  Склад Америка: 106 шт.  
При оформлении заказа до: 13 мар 2020
Ориентировочная дата поставки: начало Апреля

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Автор: Gummesson, Evert
Название:  Total relationship marketing   (Эверт Гаммесон: Маркетинг глобальных отношений)
Издательство: Taylor&Francis
Классификация:
Бизнес и управление
Продажи и маркетинг

ISBN: 0750686332
ISBN-13(EAN): 9780750686334
ISBN: 0-7506-8633-2
ISBN-13(EAN): 978-0-7506-8633-4
Обложка/Формат: Paperback
Страницы: 392
Вес: 0.758 кг.
Дата издания: 29.05.2008
Язык: ENG
Издание: 3 rev ed
Иллюстрации: 1, black & white illustrations
Размер: 189 x 246 x 25
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Marketing management, relationship strategy,crm, and a new dominant logic for the value-creating network economy
Рейтинг:
Поставляется из: Англии
Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.



      Старое издание
Total Relationship Marketing

Автор: Gummesson
Название: Total Relationship Marketing
ISBN: 0750654074 ISBN-13(EAN): 9780750654074
Издательство: Elsevier Science
Цена: 3455 р.
Наличие на складе: Невозможна поставка.
Описание: Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.


Customer Relationship Management (CRM) is a key feature throughout this newly revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples, cases, concepts and references have been added to aid the reader


Total Relationship Marketing

Автор: Gummesson
Название: Total Relationship Marketing
ISBN: 0750654074 ISBN-13(EAN): 9780750654074
Издательство: Elsevier Science
Цена: 3455 р.
Наличие на складе: Невозможна поставка.

Описание: Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.


Customer Relationship Management (CRM) is a key feature throughout this newly revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples, cases, concepts and references have been added to aid the reader

Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

Автор: Christian Grnroos
Название: Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
ISBN: 0471720348 ISBN-13(EAN): 9780471720348
Издательство: Wiley
Цена: 3447 р.
Наличие на складе: Поставка под заказ.

Handbook of Relationship Marketing

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
Рейтинг:
Цена: 17477 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Leading through relationship marketing

Автор: Batterley
Название: Leading through relationship marketing
ISBN: 0074713744 ISBN-13(EAN): 9780074713747
Издательство: McGraw-Hill
Рейтинг:
Цена: 1357 р.
Наличие на складе: Поставка под заказ.

Relationship Marketing

Автор: Egan J & Harker M
Название: Relationship Marketing
ISBN: 1412908663 ISBN-13(EAN): 9781412908665
Издательство: Sage Publications
Рейтинг:
Цена: 56378 р.
Наличие на складе: Поставка под заказ.

Описание: One-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. It explores the theory and practice of relationship marketing, and the papers mark out past and present research and pose exciting questions about relationship marketing`s future.

Relationship Marketing

Автор: Christopher Et Al
Название: Relationship Marketing
ISBN: 0750648392 ISBN-13(EAN): 9780750648394
Издательство: Elsevier Science
Рейтинг:
Цена: 3829 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Relationship Marketing

Автор: Christopher And Payn
Название: Relationship Marketing
ISBN: 0750640170 ISBN-13(EAN): 9780750640176
Издательство: Elsevier Science
Цена: 3268 р.
Наличие на складе: Невозможна поставка.

Relationship Marketing

Автор: Peck Et Al
Название: Relationship Marketing
ISBN: 0750636262 ISBN-13(EAN): 9780750636261
Издательство: Elsevier Science
Рейтинг:
Цена: 5979 р.
Наличие на складе: Невозможна поставка.

Описание: Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. It provides readers with insights into marketing in the 21st century.

Strategic Relationship Marketing

Автор: Hougaard SГёren, Bjerre Mogens
Название: Strategic Relationship Marketing
ISBN: 3540018700 ISBN-13(EAN): 9783540018704
Издательство: Springer
Рейтинг:
Цена: 4390 р.
Наличие на складе: Поставка под заказ.

Описание: There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and "market dominance". This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Strategic Relationship Marketing

Автор: Hougaard Soren, Bjerre Mogens
Название: Strategic Relationship Marketing
ISBN: 3540431616 ISBN-13(EAN): 9783540431619
Издательство: Springer
Рейтинг:
Цена: 5605 р.
Наличие на складе: Поставка под заказ.

Описание: There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more profit and value for the company than do "negotiating power" and "market dominance". This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Relationship Marketing

Автор: Hennig-Thurau
Название: Relationship Marketing
ISBN: 3540669426 ISBN-13(EAN): 9783540669425
Издательство: Springer
Рейтинг:
Цена: 10284 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.

Relationship marketing

Автор: Harwood, Tracy Broderick, Anne J Garry, Tony
Название: Relationship marketing
ISBN: 0077114221 ISBN-13(EAN): 9780077114220
Издательство: McGraw-Hill
Рейтинг:
Цена: 5224 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.


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