Автор: Gummesson Название: Total Relationship Marketing ISBN: 0750654074 ISBN-13(EAN): 9780750654074 Издательство: Elsevier Science Цена: 3455 р. Наличие на складе: Невозможна поставка. Описание: Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader
Автор: Gummesson Название: Total Relationship Marketing ISBN: 0750654074 ISBN-13(EAN): 9780750654074 Издательство: Elsevier Science Цена: 3455 р. Наличие на складе: Невозможна поставка.
Описание: Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader
Автор: Sheth J & Parvatiyar A Название: Handbook of Relationship Marketing ISBN: 0761918108 ISBN-13(EAN): 9780761918103 Издательство: Sage Publications Рейтинг: Цена: 17477 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Автор: Batterley Название: Leading through relationship marketing ISBN: 0074713744 ISBN-13(EAN): 9780074713747 Издательство: McGraw-Hill Рейтинг: Цена: 1357 р. Наличие на складе: Поставка под заказ.
Автор: Egan J & Harker M Название: Relationship Marketing ISBN: 1412908663 ISBN-13(EAN): 9781412908665 Издательство: Sage Publications Рейтинг: Цена: 56378 р. Наличие на складе: Поставка под заказ.
Описание: One-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. It explores the theory and practice of relationship marketing, and the papers mark out past and present research and pose exciting questions about relationship marketing`s future.
Автор: Christopher Et Al Название: Relationship Marketing ISBN: 0750648392 ISBN-13(EAN): 9780750648394 Издательство: Elsevier Science Рейтинг: Цена: 3829 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Автор: Christopher And Payn Название: Relationship Marketing ISBN: 0750640170 ISBN-13(EAN): 9780750640176 Издательство: Elsevier Science Цена: 3268 р. Наличие на складе: Невозможна поставка.
Автор: Peck Et Al Название: Relationship Marketing ISBN: 0750636262 ISBN-13(EAN): 9780750636261 Издательство: Elsevier Science Рейтинг: Цена: 5979 р. Наличие на складе: Невозможна поставка.
Описание: Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. It provides readers with insights into marketing in the 21st century.
Автор: Hougaard SГёren, Bjerre Mogens Название: Strategic Relationship Marketing ISBN: 3540018700 ISBN-13(EAN): 9783540018704 Издательство: Springer Рейтинг: Цена: 4390 р. Наличие на складе: Поставка под заказ.
Описание: There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and "market dominance". This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.
Автор: Hougaard Soren, Bjerre Mogens Название: Strategic Relationship Marketing ISBN: 3540431616 ISBN-13(EAN): 9783540431619 Издательство: Springer Рейтинг: Цена: 5605 р. Наличие на складе: Поставка под заказ.
Описание: There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more profit and value for the company than do "negotiating power" and "market dominance". This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.
Автор: Hennig-Thurau Название: Relationship Marketing ISBN: 3540669426 ISBN-13(EAN): 9783540669425 Издательство: Springer Рейтинг: Цена: 10284 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.
Автор: Harwood, Tracy Broderick, Anne J Garry, Tony Название: Relationship marketing ISBN: 0077114221 ISBN-13(EAN): 9780077114220 Издательство: McGraw-Hill Рейтинг: Цена: 5224 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.
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