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Responsible Corporate Communication: A Values-Based Approach, Redmund


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Цена: 3252.00р.
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Автор: Redmund
Название:  Responsible Corporate Communication: A Values-Based Approach
ISBN: 9781606497548
Издательство: McGraw-Hill
Классификация:
ISBN-10: 1606497545
Обложка/Формат: Soft cover
Страницы: 150
Вес: 0.17 кг.
Дата издания: 2013
Серия: Management / Business
Язык: English
Размер: 229 x 152 x 7
Рейтинг:
Поставляется из: Англии
Описание: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leaders responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.


Corporate Communication

Автор: Cornelissen Joep P
Название: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Издательство: Sage Publications
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Цена: 6651.00 р.
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Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Corporate Strategic Communication

Автор: Stanton Richard
Название: Corporate Strategic Communication
ISBN: 1137544074 ISBN-13(EAN): 9781137544070
Издательство: Springer
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Цена: 6707.00 р.
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Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.


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