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Responsible Corporate Communication: A Values-Based Approach, Redmund



¬арианты приобретени€
÷ена: 2655р.
 ол-во:
Ќаличие: ѕоставка под заказ.  ≈сть в наличии на складе поставщика.
—клад јнгли€: 648 шт.  —клад јмерика: 77 шт.  
ѕри оформлении заказа до: 8 окт 2021
ќриентировочна€ дата поставки: конец ќкт€бр€ - начало Ќо€бр€

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јвтор: Redmund
Ќазвание:  Responsible Corporate Communication: A Values-Based Approach
»здательство: McGraw-Hill
 лассификаци€:
ISBN: 1606497545
ISBN-13(EAN): 9781606497548
ќбложка/‘ормат: Soft cover
—траницы: 150
¬ес: 0.172 кг.
ƒата издани€: 2013
—ери€: Management / Business
язык: English
–азмер: 229 x 152 x 7
–ейтинг:
ѕоставл€етс€ из: јнглии
ќписание: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leaders responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.



The Communicating Company / Towards an Alternative Theory of Corporate Communication

јвтор: H√Љbner Hartmut
Ќазвание: The Communicating Company / Towards an Alternative Theory of Corporate Communication
ISBN: 379081928X ISBN-13(EAN): 9783790819281
»здательство: Springer
–ейтинг:
÷ена: 17764 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more вАШcommunicationalвАЩ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.

Corporate Communication

јвтор: Cornelissen Joep P
Ќазвание: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
»здательство: Sage Publications
–ейтинг:
÷ена: 4830 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Corporate Strategic Communication

јвтор: Stanton Richard
Ќазвание: Corporate Strategic Communication
ISBN: 1137544074 ISBN-13(EAN): 9781137544070
»здательство: Springer
–ейтинг:
÷ена: 4597 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

Corporate Communication

јвтор: Cornelissen JoepP
Ќазвание: Corporate Communication
ISBN: 1446274950 ISBN-13(EAN): 9781446274958
»здательство: Sage Publications
–ейтинг:
÷ена: 4485 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour, enthusiasm as well as clarity. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on solid theory but is practically oriented; a very good combination for Master's students in communication in a Business School environment' - Leena Louhiala-Salminen, Aalto University School of Economics New to the Fourth Edition: Discussion of the new media environment for corporate communication Expansion to include new up-to-date material such as emerging CSR standards, transnational governance and corporate citizenship Enhanced companion website material with new video clips, case studies and SAGE online readings. Essential reading for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications.

Handbook of Communication and Corporate Social Responsibilit

јвтор: Ihlen Oyvind
Ќазвание: Handbook of Communication and Corporate Social Responsibilit
ISBN: 1444336347 ISBN-13(EAN): 9781444336344
»здательство: Wiley
–ейтинг:
÷ена: 17181 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.

Managing Corporate Communication

јвтор: Gambetti Rosella
Ќазвание: Managing Corporate Communication
ISBN: 0230348025 ISBN-13(EAN): 9780230348028
»здательство: Springer
–ейтинг:
÷ена: 6478 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: Corporate communication is an increasingly powerful strategic tool for connecting with a company`s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Corporate communication

јвтор: Cornelissen, Joep P.
Ќазвание: Corporate communication
ISBN: 1847872468 ISBN-13(EAN): 9781847872463
»здательство: Sage Publications
–ейтинг:
÷ена: 3105 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.

Once Upon A Time - Using Story-Based Activities to Develop Breakthrough Communication Skills +CD

јвтор: Gargiulo
Ќазвание: Once Upon A Time - Using Story-Based Activities to Develop Breakthrough Communication Skills +CD
ISBN: 078798535X ISBN-13(EAN): 9780787985356
»здательство: Wiley
–ейтинг:
÷ена: 3926 р.
Ќаличие на складе: ѕоставка под заказ.

ќписание: Terence Gargiulo's breakthrough communications and storytelling are amply demonstrated with dozens of corporate examples. And the best part? Gargiulo shows us, step by step, how to create this storytelling communication magic in our own organizations. The competencies assessed by the instrument represent the nine essential communication behaviors that need to be developed and cultivated in all of today's leaders and managers: Modeling, Telling, Selecting, Indexing, Synthesizing, Reflecting, Eliciting, Listening and Observing."Once Upon a Time" will show you how to develop exceptional communication skills, and it will serve as an invaluable resource for helping others do the same.

Stories are a natural part of how we communicate. Yet many of us are unaware of the different ways we use stories. This book will take the intuitive aspects of communicating through stories and break it down into repeatable practices and essential competencies.

The story based activities in the second half of the book will give you powerful, easy to lead, structured, experiential exercises that can be used in a variety of settings and for lots of different purposes that go beyond training.

Experience-based communication

јвтор: Ornbo, Jens Sneppen, Claus Wurtz, Peter F.
Ќазвание: Experience-based communication
ISBN: 3540787119 ISBN-13(EAN): 9783540787112
»здательство: Springer
–ейтинг:
÷ена: 8045 р.
Ќаличие на складе: ≈сть у поставщика ѕоставка под заказ.

ќписание: Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. This book teaches readers how to architect the way a company is experienced at every real-life touchpoint.


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