Multilingual Identities: New Global Perspectives, Inke C. Du Bois

Автор: Kelly-Holmes
Название: Advertising as Multilingual Communication
ISBN: 1403917256 ISBN-13(EAN): 9781403917256
Издательство: Springer
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Цена: 13974.00 р.
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Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Автор: Patrick Stevenson
Название: Language and Migration in a Multilingual Metropolis
ISBN: 3319406051 ISBN-13(EAN): 9783319406053
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This lively and engaging book, set in the historical context of centuries of migration and multilingualism in Berlin, explores the relationship between language and migration.

Автор: Block
Название: Multilingual Identities in a Global City
ISBN: 1403939640 ISBN-13(EAN): 9781403939647
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Explores themes of globalization and language as a theoretical context for individual `London stories`. This book explores the ambivalent and multi-layered identities of individuals who have crossed geographical and psychological borders during the course of their lifetimes and settled in London, the quintessential global city.

Автор: Sharwood Smith
Название: The Multilingual Mind
ISBN: 110704085X ISBN-13(EAN): 9781107040854
Издательство: Cambridge Academ
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Цена: 17424.00 р.
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Описание: Language lies at the heart of the way we think, communicate and view the world. Most people on this planet are in some sense multilingual. The Multilingual Mind explores, within a processing perspective, how languages share space and interact in our minds.

Автор: Gorter, Durk.
Название: Minority Languages and Multilingual Education
ISBN: 9400773161 ISBN-13(EAN): 9789400773165
Издательство: Springer
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Цена: 16769.00 р.
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Описание: ГЇВїВЅ This book presents research on the situation minority language schoolchildren face when they need to learn languages of international communication, in particular English. Even though all chapters in this book involve minority languages, the issues discussed are relevant to any context in which more than language is used in education.

Автор: David C.S. Li
Название: Multilingual Hong Kong: Languages, Literacies and Identities
ISBN: 3319441930 ISBN-13(EAN): 9783319441931
Издательство: Springer
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Цена: 15372.00 р.
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Описание: After an in-depth, interpretive analysis of various language contact phenomena, it shows why it is such a tall order for Hongkongers to live up to the Special Administrative Region government`s language policy goalpost, `biliteracy and trilingualism`.

Автор: Capstick
Название: Multilingual Literacies, Identities and Ideologies
ISBN: 1137569778 ISBN-13(EAN): 9781137569776
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book explores the language and literacy practices which sustain transnational migration across generations and across traditional boundaries such as school and home. The author has conducted extensive fieldwork in Pakistan and the UK to study migration between the two countries. Individuals’ access to the dominant literacies of migration are contrasted with the vernacular practices which migrants take up at home as part of their digital literacies. The study explores the blurring of boundaries between home and school as well as the blurring of boundaries between language varieties. Tracing access to literacy in this way also shines a light on the literacy mediators migrants turn to for help with English language learning and when trying to access the bureaucratic literacies of migration. The study ends by exploring how migrants use all of their language resources, not just English, to fit into their new homes once they have arrived in the UK.