Coleman Lance B. The Customer-Driven Organization: Employing the Kano Model 9781482217100

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Автор: Coleman Lance B.
Название: The Customer-Driven Organization: Employing the Kano Model
ISBN: 9781482217100
Издательство: Taylor&Francis
Классификация:

Управление производством и контролем качества

ISBN-10: 1482217104
Обложка/Формат: Paperback
Страницы: 116
Вес: 0.26 кг.
Дата издания: 16.02.2015
Язык: English
Иллюстрации: 6 tables, black and white; 54 illustrations, black and white
Размер: 256 x 178 x 9
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Other manufacturing technologies, BUSINESS & ECONOMICS / Quality Control,TECHNOLOGY & ENGINEERING / Manufacturing
Подзаголовок: Employing the kano model
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Поставляется из: Европейский союз
Описание: Does your organization provide customer satisfaction or does it inspire customer loyalty? Which is more important? See how lessons learned from the service sector were applied to manufacturing and other diverse settings, including the nonprofit sector and even on one’s own home front.Exploring the Kano Model, The Customer-Driven Organization: Employing the Kano Model explains why just meeting customer needs is no longer enough for today’s organizations. It explains how to identify true customers—both internal and external.Readers will learn how to directly apply Kano principles in their own business environments or personal lives, to establish priorities, increase efficiency, improve communication, and expand on existing relationships.The book explains how to establish a value proposition for your organization and, more importantly, how and when to provide delightful service. Demonstrating how to incorporate the Kano philosophy into your day-to-day activities, this book is a must-read for any organization or individual looking to do more with less by achieving a truly customer-driven focus.

The Customer-Driven Organization: Employing the Kano Model, Coleman Lance B.