Описание: Some two decades will shortly have passed since the WTO`s Trade Related Aspects of Intellectual Property Rights agreement came into force in 1995. This volume is the first cross-country analysis of how TRIPS has affected the capacity of 11 major low or medium income countries to produce generic drugs.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 11562 р. Наличие на складе: Нет в наличии.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Описание: The authors focus on enhancing domestic food production as the most appropriate way to improve food security and discuss strategies for building capacity in local food production systems. It will be of interest to scholars and students of Caribbean geography, cultural geography, food and agricultural geography, and food security.
Описание: Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword.
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