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Brand Management In Emerging Markets, Lu Wang & He


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Цена: 29106.00р.
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Автор: Lu Wang & He
Название:  Brand Management In Emerging Markets
ISBN: 9781466662421
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1466662425
Обложка/Формат: Hardback
Страницы: 337
Вес: 1.11 кг.
Дата издания: 30.09.2014
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: Black & white illustrations
Размер: 279 x 216 x 21
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing
Подзаголовок: Theories and practices
Рейтинг:
Поставляется из: Англии
Описание: Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.


Microstructure of financial markets

Автор: Jong, Frank De Rindi, Barbara
Название: Microstructure of financial markets
ISBN: 0521687276 ISBN-13(EAN): 9780521687270
Издательство: Cambridge Academ
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Цена: 6019.00 р.
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Описание: The first graduate level textbook to cover the theory and empirics of the emerging sub-discipline of financial market microstructure. With numerous end-of-chapter exercises and a companion website, the book is ideally suited for students taking graduate courses in finance as well as being a useful reference for practitioners.

McRae`s Pocketbook  of Orthopaedic  Trauma and  Emergency Fracture  Management

Автор: White, Timothy O. MacKenzie, Samuel P. Gray, Alasdair J.
Название: McRae`s Pocketbook of Orthopaedic Trauma and Emergency Fracture Management
ISBN: 0702057304 ISBN-13(EAN): 9780702057304
Издательство: Elsevier Science
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Цена: 5304.00 р.
Наличие на складе: Поставка под заказ.

Описание: Preceded by Pocketbook of orthopaedics and fractures / Ronald McRae. 2nd ed. 2006.

Motivation in Public Management

Автор: Perry, James L.; Hondeghem, Annie
Название: Motivation in Public Management
ISBN: 0199234035 ISBN-13(EAN): 9780199234035
Издательство: Oxford Academ
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Цена: 23562.00 р.
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Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.

Financial Markets and Corporate Strategy  2 ed.

Автор: David Hillier,Mark Grinblatt
Название: Financial Markets and Corporate Strategy 2 ed.
ISBN: 0077129423 ISBN-13(EAN): 9780077129422
Издательство: McGraw-Hill
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Цена: 10637.00 р.
Наличие на складе: Поставка под заказ.

Описание: Financial Markets and Corporate Strategy

Software engineering project management

Автор: Thayer
Название: Software engineering project management
ISBN: 0818680008 ISBN-13(EAN): 9780818680007
Издательство: Wiley
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Цена: 16782.00 р.
Наличие на складе: Поставка под заказ.

Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.

This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.

Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Strategic Brand Management

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
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Цена: 6176.00 р.
Наличие на складе: Поставка под заказ.

Valuation and Risk Management in Energy Markets

Автор: Swindle
Название: Valuation and Risk Management in Energy Markets
ISBN: 1107036844 ISBN-13(EAN): 9781107036840
Издательство: Cambridge Academ
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Цена: 19800.00 р.
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Описание: Valuation and Risk Management in Energy Markets surveys the mechanics of energy markets and the valuation of structures commonly arising in practice.

Hemostasis and Thrombosis: Practical Guidelines in Clinical Management

Автор: HUSSAIN I. SABA & HAROLD R. ROBERTS
Название: Hemostasis and Thrombosis: Practical Guidelines in Clinical Management
ISBN: 0470670509 ISBN-13(EAN): 9780470670507
Издательство: Wiley
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Цена: 12664.00 р.
Наличие на складе: Поставка под заказ.

Описание: Thrombotic and bleeding disorders affect at least 10 million people in the US alone. As a result there has been much more interest and research into this field. The field of haematology is undergoing major advances in thrombosis research, including significant additions to recommended treatment protocols and guidelines.

The Oxford Handbook of Public Management

Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri
Название: The Oxford Handbook of Public Management
ISBN: 019922644X ISBN-13(EAN): 9780199226443
Издательство: Oxford Academ
Рейтинг:
Цена: 8395.00 р.
Наличие на складе: Поставка под заказ.

Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.

Orthopedic Manual Therapy: Assessment and Management

Автор: Jochen Schomacher
Название: Orthopedic Manual Therapy: Assessment and Management
ISBN: 3131714514 ISBN-13(EAN): 9783131714510
Издательство: Thieme Verlagsgruppe
Цена: 12386.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Proven and effective orthopedic therapy techniques for musculoskeletal disorders

Orthopedic Manual Therapy presents a systematic, step-by-step guide to manual therapy for disorders of the extremities and spine. Readers will find detailed examination and treatment techniques, the newest scientific and clinical advances, and updates on pain physiology, biomechanics, neurodynamics, and the biopsychosocial model of disease as the foundation for manual therapy.

Special Features

  • Describes every procedure in well structured, logical sequences of assessment, classification, and intervention, including core questions for patients
  • Covers examination and treatment of all joints, from the toes to the shoulder girdle, with new information on the sacro-iliac joint tests, as well as additional new techniques for the wrist and the hindfoot
  • Provides more than 500 full-color, step-by-step photographs that illustrate every technique for treating functional disorders of the locomotor system
  • Explains the important topic of arthrokinematics (movement of the adjacent joint surfaces) and its role in the mechanics of manual therapy
  • Offers a practical documentation template for recording each articulation and communicating findings to colleagues or physicians
  • Access to 20 instructive videos on the Thieme MediaCenter that demonstrate procedures in real-life clinical situations

Complete with case studies, checklists, and study questions, this practical, didactic book is ideal as both a textbook and a reference. Students and practitioners of physical and manual therapy will find it essential for gaining the knowledge and decision-making skills to treat any musculoskeletal disorder related to posture and movement.


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