Musso & Druica Handbook Of Research On Retailer-Consumer Relationship Development 9781466660748

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Автор: Musso & Druica
Название: Handbook Of Research On Retailer-Consumer Relationship Development
ISBN: 9781466660748
Издательство: Mare Nostrum (Eurospan)
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ISBN-10: 1466660740
Обложка/Формат: Hardback
Страницы: 685
Вес: 1.72 кг.
Дата издания: 30.06.2014
Серия: Advances in marketing, customer relationship management, and e-services
Язык: English
Иллюстрации: Illustrations, black and white
Размер: 279 x 216 x 33
Читательская аудитория: Professional and scholarly
Ключевые слова: Signal processing
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Поставляется из: Англии
Описание: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Handbook Of Research On Retailer-Consumer Relationship Development, Musso & Druica