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Understanding Consumer Behavior And Consumption Experience, Rajagopal & Casta?o


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Цена: 27027.00р.
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Автор: Rajagopal & Casta?o
Название:  Understanding Consumer Behavior And Consumption Experience
ISBN: 9781466675186
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1466675187
Обложка/Формат: Hardback
Страницы: 223
Вес: 0.77 кг.
Дата издания: 30.06.2015
Серия: Advances in marketing, customer relationship management, and e-services
Язык: English
Иллюстрации: Black & white illustrations
Размер: 254 x 178 x 19
Читательская аудитория: Professional and scholarly
Ключевые слова: Consumerism
Рейтинг:
Поставляется из: Англии
Описание: Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.


Consumption in China - How China`s New Consumer Ideology is Shaping the Nation

Автор: Yu
Название: Consumption in China - How China`s New Consumer Ideology is Shaping the Nation
ISBN: 0745669700 ISBN-13(EAN): 9780745669700
Издательство: Wiley
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Цена: 7920.00 р.
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Описание: Consumption practices in China have been transformed at an unprecedented pace.

Consumption of Inequality

Автор: Halnon Karen Bettez
Название: Consumption of Inequality
ISBN: 1137352485 ISBN-13(EAN): 9781137352484
Издательство: Springer
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Цена: 12577.00 р.
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Описание: The fads, fashions, and media in popular consumer culture frequently make recreational and ideological "fun" of poverty and lower class living. In this book, Halnon delineates how incarceration, segregation, stigmatization, cultural and social consecration, and carnivalization work in the production and consumption of inequality.

Landscape of Consumption

Автор: Furnee Jan Hein
Название: Landscape of Consumption
ISBN: 0230355641 ISBN-13(EAN): 9780230355644
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This volume brings together research on retailing, shopping and urban space; themes that have attracted wide interest in recent decades. The authors argue that the `modernity` of the nineteenth century is often over-emphasised at the expense of recognising earlier innovation.

The Political Economy of Consumer Behavior

Автор: Pietrykowski
Название: The Political Economy of Consumer Behavior
ISBN: 0415782856 ISBN-13(EAN): 9780415782852
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: This book applys insights from the fields of feminist, heterodox and behavioral economics to a study of consumption, focusing on its construction as a learned activity and a lifestyle choice.

Handbook Of Research On Managing And Influencing Consumer Behavior

Автор: Kaufmann
Название: Handbook Of Research On Managing And Influencing Consumer Behavior
ISBN: 1466665475 ISBN-13(EAN): 9781466665477
Издательство: Mare Nostrum (Eurospan)
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Цена: 51698.00 р.
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Описание: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Devising Consumption

Автор: Mcfall
Название: Devising Consumption
ISBN: 1138645354 ISBN-13(EAN): 9781138645356
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organisation, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters.

Consumption in China

Название: Consumption in China
ISBN: 0745669719 ISBN-13(EAN): 9780745669717
Издательство: Wiley
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Цена: 2533.00 р.
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Описание: Consumption practices in China have been transformed at an unprecedented pace.

Sustainable Consumption and the Good Life

Название: Sustainable Consumption and the Good Life
ISBN: 1138013005 ISBN-13(EAN): 9781138013001
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

What does it mean to live a good life in a time when the planet is overheating, the human population continues to steadily reach new peaks, oceans are turning more acidic, and fertile soils the world over are eroding at unprecedented rates? These and other simultaneous harms and threats demand creative responses at several levels of consideration and action.

Written by an international team of contributors, this book examines in-depth the relationship between sustainability and the good life. Drawing on wealth of theories, from social practice theory to architecture and design theory, and disciplines, such as anthropology and environmental philosophy, this volume promotes participatory action-research based approaches to encourage sustainability and wellbeing at local levels. It covers topical issues such the politics of prosperity, globalization, and indigenous notions of "the good life" and happiness". Finally it places a strong emphasis on food at the heart of the sustainability and good life debate, for instance binding the global south to the north through import and exports, or linking everyday lives to ideals within the dream of the good life, with cookbooks and shows.

This interdisciplinary book provides invaluable insights for researchers and postgraduate students interested in the contribution of the environmental humanities to the sustainability debate.


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