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Web Analytics Strategies For Information Professionals, Farney & Mchale


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Цена: 8778.00р.
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Автор: Farney & Mchale   (Фарни И МакХейл)
Название:  Web Analytics Strategies For Information Professionals
Перевод названия: Фарни И МакХейл: Стратегии веб-аналитики для специалистов в области информации
ISBN: 9781555708979
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1555708978
Обложка/Формат: Paperback
Страницы: 200
Вес: 0.33 кг.
Дата издания: 30.04.2013
Серия: Reference/Librarianship
Язык: English
Иллюстрации: Illustrations
Размер: 154 x 228 x 16
Читательская аудитория: Professional and scholarly
Ключевые слова: Library & information sciences
Подзаголовок: A lita guide
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Поставляется из: Англии
Описание: Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:<ul><li>Eight examples of semi-custom and custom reporting</li><li>Four case studies showing project-specific applications</li><li>Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another</li></ul>


Project management for information professionals

Автор: Margot Note
Название: Project management for information professionals
ISBN: 0081001274 ISBN-13(EAN): 9780081001271
Издательство: Elsevier Science
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Цена: 9262.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Aimed at practitioners, this handbook imparts guidance on project management techniques in the cultural heritage sector. Information professionals often direct complex endeavors with limited project management training or resources. Project Management for Information Professionals demystifies the tools and processes essential to successful project management and advises on how to manage the interpersonal dynamics and organizational culture that influence the effectiveness of these methods. With this book, readers will gain the knowledge to initiate, plan, execute, monitor, and close projects.

  • offers guidance based on real-world experience
  • prepares readers without prior project management knowledge or experience
  • provides lean, easy-to-read, and jargon-free instructions
  • aimed at information professionals working in libraries, archives, museums
Copyright for Academic Librarians and Professionals

Автор: Butler Rebecca P.
Название: Copyright for Academic Librarians and Professionals
ISBN: 0838912141 ISBN-13(EAN): 9780838912140
Издательство: Mare Nostrum (Eurospan)
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Цена: 13583.00 р.
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Описание: In her new book, seasoned copyright expert Butler turns her attention to one of the complex arenas in the world of copyright and intellectual freedom: the unique environment of higher education. This practical handbook will show students training to become college and university librarians how to make informed decisions regarding the use and availability of print, non-print, and online resources. Based on Butler’s 17 years of experience conducting copyright workshops and courses, her book matches real-world scenarios with interpretations of the law from copyright experts in the field to provide a thorough understanding of current, everyday applications of copyright law in higher education.Beginning with a solid grounding in the underlying principles of copyright law, such as fair use, public domain, permissions, plagiarism, documentation and licenses, Creative Commons, Open Source (OS), and Open Access (OS), Butler moves on to specific applications of copyright law, including: Internet resources such as blogs/vlogs, podcasts, wikis, social networking tools, and moreDVDs, television, and streaming and on-demand videoComputer and gaming software, handheld applications, and mobile technologiesCDs, music, and audioMultimedia and print worksButler explains fair use, public domain, documentation and licenses, permissions, creation and ownership, violations and penalties, international copyright law, and avoiding copyright problems as they relate to each of these formats. A separate chapter covers the use of each format in distance learning, as well as how the Digital Millennium Copyright Act (DMCA) and the Technology, Education, and Copyright Harmonization (TEACH) Act relate to and affect the many aspects of distance education.A clear and comprehensive textbook for copyright courses, this book features figures and decision flowcharts throughout that make the concepts presented easy to follow and understand. Appendices feature pertinent sections of U.S. copyright law and a helpful glossary of terms.

Library Reference Services and Information Literacy

Автор: Cordell Rosanne M
Название: Library Reference Services and Information Literacy
ISBN: 1466642416 ISBN-13(EAN): 9781466642416
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
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Описание: <em>Library Reference Services and Information Literacy: Models for Academic Institution</em> not only advocates for a more intentional integration of reference and instructional services, but it also provides organisational background, staff objectives, and various successes and challenges that have already been experienced by real institutions. This publication is an important reference source for librarians, practitioners, and university leaders who wish to maximise the current utilise of their resources.

Copyright Questions and Answers for Information Professionals: From the Columns of Against the Grain

Автор: Gasaway Laura N.
Название: Copyright Questions and Answers for Information Professionals: From the Columns of Against the Grain
ISBN: 1557536392 ISBN-13(EAN): 9781557536396
Издательство: Mare Nostrum (Eurospan)
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Цена: 4158.00 р.
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Описание: Copyright law is a critical issue for authors, librarians, publishers, and information vendors. It is also a complex area, with many shades of gray. This book presents updated versions of the author`s copyright columns published in Against the Grain, the leading US journal in acquisitions librarianship since the late 1990s.


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