Автор: Bay & Fabian Название: Race And Retail ISBN: 0813571707 ISBN-13(EAN): 9780813571706 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5135.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
Автор: Myerson Paul Название: Lean Retail and Wholesale ISBN: 0071829857 ISBN-13(EAN): 9780071829854 Издательство: McGraw-Hill Рейтинг: Цена: 8063.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Best practices for implementing Lean techniques in the wholesale, distribution, and retail sectors-filled with real-world case studies from industry giants such as Toys R Us, Wal-Mart, Target, and more
Автор: Vilas Chaudhary Prashant Название: Retail Marketing in the Modern Age ISBN: 9351508692 ISBN-13(EAN): 9789351508694 Издательство: Sage Publications Рейтинг: Цена: 4752.00 р. Наличие на складе: Поставка под заказ.
Описание: What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe. Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing. Key Features • Up-to-date coverage of new formats of retailing such as omni-channel retailing • Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics • Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts
Описание: The authors of Process Improvement and Quality Management in the Retail Industry discuss quality management through the examination of several companies that won the esteemed Malcolm Baldrige National Quality Award.
Автор: Bullard Brittany Название: Style and Statistics: The Art of Retail Analytics ISBN: 1119270316 ISBN-13(EAN): 9781119270317 Издательство: Wiley Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail.
Автор: Kimiecik Название: Loss Prevention in the Retail Business ISBN: 0471723215 ISBN-13(EAN): 9780471723219 Издательство: Wiley Рейтинг: Цена: 46726.00 р. Наличие на складе: Поставка под заказ.
Описание: Always be observant and alert, and act on what you see. If something doesn`t look or feel right, it`s probably not. This is the first piece of advice Rudolph Kimiecik and Chris Thomas offer in their new book, Loss Prevention in the Retail Business. This book is based on a series of seminars given by coauthor Rudolph C.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
