Автор: Kay, John (Professor of Economics, London Business Название: Foundations of Corporate Success: How Business Strategies Add Value ISBN: 019828988X ISBN-13(EAN): 9780198289883 Издательство: Oxford Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Поставка под заказ.
Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.
Описание: Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries. To answer the exciting question "how to be creative faster, more often and with more precision?" For all those involved in the creative process, this book provides a practical workflow structurnd powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently. "How to Catch the Big Idea" provides practical, powerful and inspiring impetus for the reader´s daily business. The book clearly and concretely describes how to develop and manage great ideas. It shows how to create a relevant strategy and ultimately put it to effect, to establish and support an effective and more creative working structure. Whoever wants to learn from the world´s best creatives will really enjoy this book.
Автор: Chen Gang Название: POLITICS OF CHINA`S ENVIRONMENTAL PROTECTIONProblems and Progress ISBN: 9812838694 ISBN-13(EAN): 9789812838698 Издательство: World Scientific Publishing Рейтинг: Цена: 12038.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Analyzes the factors in China`s governance and political process that affect and restrain its capacity to handle the mounting environmental problems. This work argues that solutions to China`s ecological woes to a larger extent lie in the political and institutional changes rather than in engineering, technological and investment input.
Автор: Bens, Ingrid Название: Advanced facilitation strategies ISBN: 0787977306 ISBN-13(EAN): 9780787977306 Издательство: Wiley Рейтинг: Цена: 9187.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a hands-on resource that supports the efforts of facilitators conducting difficult and complex facilitations. It goes beyond the basics of the author`s bestselling Facilitating with Ease! (07879-5194-3) and provides tools and techniques that will take a facilitator to the next level of personal mastery.
Автор: Corbetta Название: Strategies for Longevity in Family Firms ISBN: 1137024577 ISBN-13(EAN): 9781137024572 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. The authors illustrate their arguments with examples drawn from their direct knowledge of representative Italian and European family firms.
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