Influencer Marketing for Dummies, Consumer Dummies

Автор: Kitchen
Название: The Dominant Influence of Marketing in the 21st Century
ISBN: 0230296831 ISBN-13(EAN): 9780230296831
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions `Is marketing a leviathan in today`s societies?`

Автор: Strach Patricia
Название: Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
ISBN: 0190606851 ISBN-13(EAN): 9780190606855
Издательство: Oxford Academ
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Цена: 3562.00 р.
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Описание: Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

Автор: Christiansen, Turkina & Williams
Название: Cultural And Technological Influences On Global Business
ISBN: 1466639660 ISBN-13(EAN): 9781466639669
Издательство: Mare Nostrum (Eurospan)
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Цена: 26195.00 р.
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Описание: <em>Cultural and Technological Influences on Global Business</em> is a leading publication in its field that emphasises the importance of deeply exploring developing cultures and technologies and their effects on the business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding the direct relationship between culture and technology in the international business realm.

Автор: Dummies
Название: Marketing For Dummies, 5th Edition
ISBN: 1119365570 ISBN-13(EAN): 9781119365570
Издательство: Wiley
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Цена: от 1355.00 р.
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Описание: The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business.