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CEO Branding, Fetscherin Marc



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Автор: Fetscherin Marc
Название:  CEO Branding
ISBN: 9781138013728
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138013722
Обложка/Формат: Paperback
Страницы: 336
Вес: 0.498 кг.
Дата издания: 25.06.2015
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: 34 line drawings, black and white; 1 halftones, black and white; 52 tables, black and white; 35 illustrations, black and white
Размер: 154 x 291 x 30
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / Human Resources & Personnel Management,BUSINESS & ECONOMICS / Leadership,BUSINESS & ECONOMICS / Marketing / General
Подзаголовок: Theory and practice
Ссылка на Издательство: Link
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Поставляется из: Англии



Leading at the Speed of Growth: Journey from Entrepreneur to CEO

Автор: Katherine Catlin
Название: Leading at the Speed of Growth: Journey from Entrepreneur to CEO
ISBN: 0764553666 ISBN-13(EAN): 9780764553660
Издательство: Wiley
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Цена: 5678 р.
Наличие на складе: Поставка под заказ.

Описание: Learn how to take your company to the next level of growth through the stories of over 500 successful entrepreneurs. Developed by the Kauffman Center for Entrepreneurial Leadership, this flagship book introduces a new series on managing growth. The authors expertly guide you through the three stages of entrepreneurial growth: initial growth, rapid growth, and continuous growth. Personal stories told by successful entrepreneurs reveal the hows and whys of evolving as a leader at each stage, identifying red flags, vital signs, and secrets of sustained growth. Become a dynamic leader by using this book as your roadmap to entrepreneurial success.

Change Lessons from the CEO

Автор: Flood Patrick C
Название: Change Lessons from the CEO
ISBN: 1119943140 ISBN-13(EAN): 9781119943143
Издательство: Wiley
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Цена: 4124 р.
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Описание: " 5 stars: Exceptional, a must read for any manager or leader " - Sarah Stocks - Chartered Management Institute (CMI) Real stories from real CEOs on implementing successful change initiatives in any organization Change is difficult.

Tough Things First: Leadership Lessons from Silicon Valley`s Longest Serving CEO

Автор: Zinn Ray
Название: Tough Things First: Leadership Lessons from Silicon Valley`s Longest Serving CEO
ISBN: 1259584178 ISBN-13(EAN): 9781259584176
Издательство: McGraw-Hill
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Цена: 2749 р.
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Описание: Silicon Valley legend Ray Zinn shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things FirstAs the trailblazing founder and CEO of Micrel, Inc., Ray Zinn has relied on his training as a gymnast, passion as an inventor, and discipline as a leader to build a microchip empire.

What the CEO Really Wants from You: The 4as for Managerial Success

Автор: Gopalakrishnan R.
Название: What the CEO Really Wants from You: The 4as for Managerial Success
ISBN: 9350293617 ISBN-13(EAN): 9789350293614
Издательство: Неизвестно
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Цена: 3848 р.
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Описание: There are many books on leadership. What the CEO Really Wants from You is one of the few to address the question that is uppermost in the mind of any manager: What he should be doing to make his or her boss his partner rather than his opponent. We spend most of our lives at work or thinking about it. Starting from a young age, fired by boundless energy and optimism, we launch into our careers sure of our abilities. Yet, things do not always turn out as we expect they would. It is not our abilities alone. The business environment is one of change and ambiguity. It is no easy task for any manager to negotiate the journey to success. As Paul Polman, CEO of Unilever, points out in his foreword, partnerships with others, but above all with your direct boss and organization, are more important than ever before. Not only that, a good boss has an instinct for the right people, and getting them to do better. A good manager, by eliciting his help, helps himself. Few people are better qualified to guide on this journey than R. Gopalakrishnan. He brings forty-five years of experience to this subject in some of the most challenging jobs. In this immensely practical book informed by the wisdom he has gleaned over the years, he offers the reader the benefit of all he has learnt, summarized in the four As - Accomplishment, Affability, Advocacy and Authenticity. This is a book that will be of immense use to any manager, and one that just might bring him the answers it takes years to find - what the CEO really expects from him. You can also buy from Online stores: Buy from a nearby bookstore- Flipkart.com Reliance Timeout Homeshop18.com DC books Infibeam.com Crossword Bookstore Uread.com Landmark Bookstore Indiaplaza.com Om Book Shop Starmark Bookstore Sapna Bookstore Full Circle Bookstore Bahri Sons Bookstore Teksons Bookstore Sankars Bookstore

Stop, Look, and Listen: The Customer CEO Business Fable about How to Profit from the Power of Your Customers

Автор: Wall Chuck
Название: Stop, Look, and Listen: The Customer CEO Business Fable about How to Profit from the Power of Your Customers
ISBN: 1629561355 ISBN-13(EAN): 9781629561356
Издательство: Taylor&Francis
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Цена: 2611 р.
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Описание: Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company's bottom line. Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall's Customer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged to Stop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company's destiny. Bob must learn to understand his customers' needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO's point of view, LOOK at everything from the customer's point of view, even when it hurts, and LISTEN deeply for what the customers' needs are. This short, entertaining business tale chronicles Bob's ultimate recognition of his customers as CEOs.

Manager to CEO

Автор: Walter Vieira
Название: Manager to CEO
ISBN: 9351506347 ISBN-13(EAN): 9789351506348
Издательство: Sage Publications
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Цена: 3012 р.
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Описание: Watch Walter Vieira talk about Manager to CEO Manager to CEO is a guide to understanding and surviving in the corporate environment. Designed to give professionals a comprehensive overview of the modern workplace, this book covers a wide range of issues that managers face in organizations as they move up the corporate ladder.

Before I Was CEO: Life Stories and Lessons from Leaders Before They Reached the Top

Автор: Vanham Peter
Название: Before I Was CEO: Life Stories and Lessons from Leaders Before They Reached the Top
ISBN: 1119278082 ISBN-13(EAN): 9781119278085
Издательство: Wiley
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Цена: 3161 р.
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Описание: "Before I Was CEO "will feature a collection of real-life stories from some of the world's most renowned business leaders. It describes, in the business leader's own words, the watershed moments that helped them get to the top, and includes a section of "lessons learned" for Millennials who aspire to lead tomorrow. At 27, business journalist Peter Vanham got accredited to Davos--the yearly meeting place of the most powerful leaders in the world--and got to meet one-on-one with many of the world's business leaders. But instead of asking them about their latest quarterly results, or their profits and losses, he used his time with them to talk about their lives. The leaders told Vanham how they started out, why they chose the career paths they did, and how they dealt with their "watershed moments" along the way. Their stories form the basis of this book, which is filled with personal accounts from some of the most hard-to-reach and enigmatic CEOs and leaders in the world. As such, "Before I was CEO," will be a book for the millions of young people around the world who are working their way up a corporate ladder in their twenties and early thirties, and pondering what to do next--just like the featured CEOs once were.

The Lean CEO: Leading the Way to World-Class Excellence

Автор: Stoller Jacob
Название: The Lean CEO: Leading the Way to World-Class Excellence
ISBN: 0071833064 ISBN-13(EAN): 9780071833066
Издательство: McGraw-Hill
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Цена: 3849 р.
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Описание: Lean initiatives, consequently, are rarely led by senior management, and seldom lead to significant change. The Lean CEO reveals the true power of Lean through in-depth interviews with CEOs who have gone beyond tool adoption and established Lean as a corporate-wide management system.

The Board-Savvy CEO: Building a High-Impact Partnership with Your Board

Автор: Eadie Doug
Название: The Board-Savvy CEO: Building a High-Impact Partnership with Your Board
ISBN: 0979889499 ISBN-13(EAN): 9780979889493
Издательство: Неизвестно
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Цена: 3621 р.
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Описание: "The Board-Savvy CEO" is a "survive-and-thrive" handbook for nonprofit chief executive officers and executives aspiring to become CEOs. Governance expert and author Doug Eadie explains how leaders who build and maintain a close, productive partnership with their boards do a better job of translating vision into practice and achieving organizational stability, innovation, and growth. The author devotes a chapter to each of the three critical functions of a board-savvy CEO: chief board capacity builder; chief governing process designer; and chief governing relationship manager. Eadie explains, in Chapter Two, how the board-savvy CEO (as chief board capacity builder) helps the governing body define and develop its own governing mission; evaluate and implement effective standing committees that mirror the major streams of decision making; and design and adopt processes that enable the board to manage its own performance. He shows in the next chapter how CEOs who wish to be known as board savvy take the lead in designing processes that engage board members in such governing functions as planning, performance monitoring, and external relations so as to heighten their feelings of satisfaction and ownership - qualities that Eadie says make board members more positive and productive governing partners. Pointing out that the board-CEO working relationship is easily frayed, the author describes in Chapter Four how savvy CEOs help their boards assign a committee to monitor and manage the relationship; reach agreement on formal guidelines for CEO interaction and communication; and assure that a process for CEO performance evaluation is carried out annually. "The Board-Savvy CEO" is chock-full of richly detailed, real-world guidance on how to keep board members actively engaged in governing work that makes a real difference in their organization.
From the Foreword "If you are deeply concerned about the leadership of nonprofit and public organizations of all shapes and sizes, you will want to add 'The Board-Savvy CEO' to your reading--and rereading--list and keep it close at hand as a powerful leadership resource." Robert E. Eckardt Executive Vice President The Cleveland Foundation

The Millennial CEO

Автор: Newman Daniel
Название: The Millennial CEO
ISBN: 0985414898 ISBN-13(EAN): 9780985414894
Издательство: Неизвестно
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Цена: 2304 р.
Наличие на складе: Поставка под заказ.

From Clinician to Confident CEO: Your Step-By-Step Guide to More Ease, More Time Off, and More Profit

Автор: Truffo Casey
Название: From Clinician to Confident CEO: Your Step-By-Step Guide to More Ease, More Time Off, and More Profit
ISBN: 0990668819 ISBN-13(EAN): 9780990668817
Издательство: Неизвестно
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Цена: 3461 р.
Наличие на складе: Невозможна поставка.

Never Drink Coffee During a Business Meeting: Insider Advice from a Top Female CEO

Автор: Garcia Liza M.
Название: Never Drink Coffee During a Business Meeting: Insider Advice from a Top Female CEO
ISBN: 163047648X ISBN-13(EAN): 9781630476489
Издательство: Неизвестно
Цена: 2051 р.
Наличие на складе: Поставка под заказ.

Описание: "Never Drink Coffee During A Business Meeting" grabs young businesswomen by their stilettos and launches them on a journey of caution and self-promotion. "Never Drink Coffee During A Business Meeting" describes how one woman successfully shattered her own glass ceilings by packing her Coach briefcase with the wit and wisdom of the powerful women sh


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