CEO Branding, 

Автор: Fetscherin Marc
Название: CEO Branding
ISBN: 1138013722 ISBN-13(EAN): 9781138013728
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

Автор: Vanolo
Название: Vanolo_City Branding
ISBN: 1138959383 ISBN-13(EAN): 9781138959385
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Автор: Jones Jan
Название: CEO`s Secret Weapon
ISBN: 1137444231 ISBN-13(EAN): 9781137444233
Издательство: Springer
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Цена: 4191.00 р.
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Описание: Many executives don`t take full advantage of the assistant who sits right outside their door. This book educates executives about all the ways in which they can streamline and improve the way they work with the help of a great assistant, while teaching them to identify great candidates and maximize the benefits of this special relationship.

Автор: Jones Robert
Название: Branding: A Very Short Introduction
ISBN: 0198749910 ISBN-13(EAN): 9780198749912
Издательство: Oxford Academ
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Цена: 1582.00 р.
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Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.