Название: Mastering e-Business ISBN: 0333968328 ISBN-13(EAN): 9780333968321 Издательство: Springer Рейтинг: Цена: 1452.00 р. Наличие на складе: Есть (2 шт.) Описание: 'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
Автор: Foster Provost Название: Data Science For Business: What You Need To Know About Data Mining And Dataanalytic Thinking ISBN: 1449361323 ISBN-13(EAN): 9781449361327 Издательство: Wiley Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть (1 шт.) Описание: This broad, deep, but not-too-technical guide introduces you to the fundamental principles of data science and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect.
Автор: Allen Название: Artist Management for the Music Business ISBN: 0415710227 ISBN-13(EAN): 9780415710220 Издательство: Taylor&Francis Рейтинг: Цена: 4439.00 р. Наличие на складе: Поставка под заказ.
Описание: Whether you?re a new or experienced artist manager, you?ll get key industry insights, exclusive planning guidance, current management tools, and successful career strategies with this third edition of the industry-standard Artist Management for the Music Business.
Автор: David E Gray Название: Doing Research in the Business World ISBN: 1473938430 ISBN-13(EAN): 9781473938434 Издательство: Sage Publications Рейтинг: Цена: 8443.00 р. Наличие на складе: Поставка под заказ.
Описание: Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473915688) Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom. The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and are given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline. Packed full of learning features and complemented by a free interactive eBook* that includes author video chapter introductions, top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies *interactivity only available through Vitalsource eBook
Автор: Usunier J et al Название: International and Cross-Cultural Business Research ISBN: 1473975891 ISBN-13(EAN): 9781473975897 Издательство: Sage Publications Рейтинг: Цена: 7602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.
Автор: Christoph Franz and Thomas Bieger Название: Evolving Business Models ISBN: 3319489372 ISBN-13(EAN): 9783319489377 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.
Автор: Easterby-smith, Mark Thorpe, Richard Jackson, Paul Название: Management and business research ISBN: 1526446952 ISBN-13(EAN): 9781526446954 Издательство: Sage Publications Рейтинг: Цена: 6334.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Get 24 months FREE access to an interactive eBook when purchasing the paperback* The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the “Research in Action” textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical ‘top tip’ for doing research successfully. The book is complemented by a FREE Interactive eBook and online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material. Suitable reading for any student carrying out a research project, dissertation or thesis in business and management. *Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526446954). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Описание: Etsy Empire is the first book to provide instruction on all aspects of building a successful Etsy business selling crafts and vintage collectibles. Complete primers on internet selling often cost in excess of $50. After all, why would a successful Etsy shop owner give other competitors instructions on exactly how to build the most profitable shop in their own niches? They wouldn't, right?
Well, I was a successful Etsy seller for years, but I moved on to providing help for aspiring online business owners, so I have no reservations about telling you exactly how to sell more items on Etsy and build an Etsy shop that will provide you consistent paychecks and grow over time. Etsy Empire offers a unique combination of the most important Etsy tips for building your business.
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Описание: How much do we know about the Internet - its history, its technology, its culture, and its uses? What are its implications for the business world and society at large? Manuel Castells brings his experience and knowledge to bear on the Internet galaxy.
Автор: Catherine Cassell, Ann L Cunliffe, Gina Grandy Название: Sage handbook of qualitative business and management research methods ISBN: 1526429276 ISBN-13(EAN): 9781526429278 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research methods in the business and management field. Chapters offer a comprehensive overview of contemporary uses of methods in business & management disciplines, and the challenges that emerge in looking ahead to the future.
Автор: Grefen, Paul Название: Beyond e-business ISBN: 1138801763 ISBN-13(EAN): 9781138801769 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology.
Автор: Young Won Park Название: Business Architecture Strategy and Platform-Based Ecosystems ISBN: 9811055343 ISBN-13(EAN): 9789811055348 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems. Firstly, the book introduces a framework of business architecture strategy and suggests an engineering process that employs a business architecture analysis system in which the various business best-practices information technology (IT) tools are integrated into an interface. More specifically, this architecture analysis provides the means to realize two essential features: a strategy that allows global firms to sense changing market needs, and a tool that combines mechanical engineering with electronics and software IT tools.Secondly, the book discusses platform-based ecosystems. Crucial issues for today’s firms are associated with value creation through their platform and ecosystem framework. With a major emphasis on modular product architecture, US firms have focused heavily on platform development in modular industries. Their base is operation system (OS) software, so that IT firms in general focus on software capabilities—and digital control in particular. In contrast, the advantage for Japanese firms is not digital but analog control. Without any drastic changes in their industry practices, Japanese firms are likely to sustain their analog platform advantage. The book subsequently puts forward a holistic view through the connection of business architecture strategy and platform-based ecosystems. The theoretical framework and case illustrations are especially useful to firms involved in a variety of industries that must respond to the turbulent environmental changes of the digital era. Most of the cases target not only Japanese firms but also many other global firms. Readers are systematically shown how to balance technological competence and customer competence by using the framework of business architecture strategy and platform-based ecosystems.
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