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Multimodality, Learning and Communication, Kress Gunther


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Цена: 7348.00р.
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Автор: Kress Gunther
Название:  Multimodality, Learning and Communication
ISBN: 9780415709620
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0415709628
Обложка/Формат: Paperback
Страницы: 170
Вес: 0.27 кг.
Дата издания: 18.11.2015
Язык: English
Иллюстрации: 40 illustrations, black and white
Размер: 158 x 234 x 10
Читательская аудитория: General (us: trade)
Ключевые слова: linguistics, LANGUAGE ARTS & DISCIPLINES / General,LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Подзаголовок: A social semiotic frame
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: In this book, Gunther Kress and Jeff Bezemer present a new social semiotic theory which brings together communication, learning and identity through detailed analyses of a range of different multimodal environments, including classrooms, textbooks and hospital operating theatres. The world has changed and is changing, economically and technologically, and there is now a mismatch between academic disciplines and the tasks which need to be undertaken. In the light of this, the authors question what is learning, what is communication and what is the place of design in our contemporary world. The approach they develop shows the intrinsic connectedness of different fields of learning; these fields can now be shown as an integrated domain within one theoretical frame. With a focus on a range of socially shaped cultural resources, `modes`; and how people use these `to make (their) meanings material`, they describe how different modes and combinations of modes are used, whether in communication or in the achievement of specific tasks. They hypothesize on the effects of the semiotic work that is being done and has been done, and reflect on the constant remaking of the semiotic resources in shaping identity. This book provides students and researchers with a framework which can be used to look at any multimodal environment, whether a dining room, an operating theatre or a classroom. With extensive illustrations and a comprehensive glossary of terms, this book is essential reading for all those working in multimodality, semiotics and related areas--


Multimodality, Learning and Communication

Автор: Kress Gunther
Название: Multimodality, Learning and Communication
ISBN: 041570961X ISBN-13(EAN): 9780415709613
Издательство: Taylor&Francis
Рейтинг:
Цена: 24499.00 р.
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Описание:

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment.

By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors' wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head.

With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

Multimodality and Genre

Автор: Bateman
Название: Multimodality and Genre
ISBN: 0230002560 ISBN-13(EAN): 9780230002562
Издательство: Springer
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Цена: 15372.00 р.
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Описание: The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.


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