Service Design for Business: A Practical Guide to Optimizing the Customer Experience, Reason Ben, L?vlie Lavrans, Brand Flu Melvin

Автор: Soudagar Reza, Iyer Vinay, Hildebrand Volker
Название: The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
ISBN: 007178697X ISBN-13(EAN): 9780071786973
Издательство: McGraw-Hill
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Цена: 7034.00 р.
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Описание: Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.

Автор: Dasu Sriram, Chase Richard
Название: The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer`s Business
ISBN: 0071809937 ISBN-13(EAN): 9780071809931
Издательство: McGraw-Hill
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Цена: 5489.00 р.
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Описание: Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.

Автор: Scott David Meerman
Название: The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
ISBN: 1119272424 ISBN-13(EAN): 9781119272427
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more `selling` there is only buying.

Автор: Klaus Philipp
Название: Measuring Customer Experience
ISBN: 1137375450 ISBN-13(EAN): 9781137375452
Издательство: Springer
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Цена: 5309.00 р.
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Описание: Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.