Описание: This book argues that information communication technologies are not creating new forms of social structure, but rather altering long-standing institutions and amplifying existing trends of social change that have their origins in ancient times. Using a comparative historical perspective, it analyzes the applications of information communication technologies in relation to changes in norms and values, education institutions, the socialization of children, new forms of deviant and criminal behaviors, enhanced participation in religious activities, patterns of knowledge creation and use, the expansion of consumerism, and changing experiences of distance and time.
Автор: Lester Paul Martin Название: Digital Innovations for Mass Communications ISBN: 041566294X ISBN-13(EAN): 9780415662949 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.
When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
Автор: Kommers Piet, Isaias Pedro, Issa Tomayess Название: Perspectives on Social Media ISBN: 0415854164 ISBN-13(EAN): 9780415854160 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors.
Автор: Poe Название: A History of Communications ISBN: 1107004357 ISBN-13(EAN): 9781107004351 Издательство: Cambridge Academ Рейтинг: Цена: 10613.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
Название: Political communications ISBN: 0230001300 ISBN-13(EAN): 9780230001305 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.
Автор: Wasko, Janet Название: The Handbook of Political Economy of Communications ISBN: 1118799445 ISBN-13(EAN): 9781118799444 Издательство: Wiley Рейтинг: Цена: 5694.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies. The Handbook of Political Economy of Communication combines authoritative overviews of core ideas with new case study materials and the best of contemporary theorization and research.
Автор: Klewes Название: Out-thinking Organizational Communications ISBN: 3319418440 ISBN-13(EAN): 9783319418445 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
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