Brand Aesthetics, Mazzalovo

Автор: Blackett
Название: Brand Medicine
ISBN: 0333930983 ISBN-13(EAN): 9780333930984
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 6645.00 р.
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Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
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Цена: 5536.00 р.
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Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Автор: Park Choong
Название: Exponential Branding: Building, Enhancing and Leveraging Customers` Admiration of Your Brand
ISBN: 1119308062 ISBN-13(EAN): 9781119308065
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

Автор: Batey Mark
Название: Brand Meaning
ISBN: 1138839426 ISBN-13(EAN): 9781138839427
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

Автор: Weindel
Название: Retail Brand Equity and Loyalty
ISBN: 365815036X ISBN-13(EAN): 9783658150365
Издательство: Springer
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Цена: 9141.00 р.
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Описание: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

Автор: Trappey
Название: Brand Choice
ISBN: 1403946418 ISBN-13(EAN): 9781403946416
Издательство: Springer
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Цена: 17468.00 р.
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Описание: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers` automatic thoughts and how such thoughts accurately forecast brand choice.