Ethics in Marketing and Communications, McKinley

Автор: Beauchamp Tom L
Название: Principles of Biomedical Ethics
ISBN: 0199924589 ISBN-13(EAN): 9780199924585
Издательство: Oxford Academ
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Цена: 7389.00 р.
Наличие на складе: Поставка под заказ.

Описание: Building on the best-selling tradition of previous editions, Principles of Biomedical Ethics, Seventh Edition, provides a highly original, practical, and insightful guide to morality in the health professions.

Автор: Sandler Ronald
Название: Food Ethics: the Basics
ISBN: 0415836441 ISBN-13(EAN): 9780415836449
Издательство: Taylor&Francis
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Цена: 3061.00 р.
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Описание: Food Ethics: The Basics is a concise yet comprehensive introduction to the ethical dimensions of the production and eating of food. It offers an impartial exploration of the most important aspects of key ethical questions relating to food.

Название: The Evolution of Integrated Marketing Communications
ISBN: 113800894X ISBN-13(EAN): 9781138008946
Издательство: Taylor&Francis
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Цена: 8573.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.