Poems of Gerard Manley Hopkins, Hopkins Gerard Manley
Автор: Bill Manley Название: The Penguin Historical Atlas of Ancient Egypt ISBN: 0140513310 ISBN-13(EAN): 9780140513318 Издательство: Random House - Penguin Рейтинг: Цена: 2507.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From its humble origins as a cluster of rival chiefdoms along the banks of the Nile, ancient Egypt rose to become one of the most advanced civilizations of its time. This atlas traces its turbulent history and remarkable cultural development, from the founding of Memphis around 5000 BC onwards.
Автор: Manley, Catherine M. Название: Trademark paradox ISBN: 3631656432 ISBN-13(EAN): 9783631656433 Издательство: Peter Lang Рейтинг: Цена: 17715.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don’t. Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors. Trademark laws thus diminish customer confusion, make «communication» between seller and buyer simple, and prevent unfairness. However, expanding legal protection, coupled with commercial «bullying», have served to restrict, rather than promote, competition. The paradox lies in how we have dealt with the conflict: in our quest to promote competition, we have failed to adequately balance private interests (e.g., protection of business goodwill) with public interests (ensuring a robust, competitive market without restraints on trade). This book examines trademarks’ conflicting legal and commercial boundaries. It concludes by suggesting principles and guidelines to help resolve the imbalance.
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