Small Business Marketing Strategies All-In-One for Dummies, Consumer Dummies
Автор: Dwyer Название: Business Marketing ISBN: 0073529907 ISBN-13(EAN): 9780073529905 Издательство: McGraw-Hill Рейтинг: Цена: 18703.00 р. Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing.
This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the
concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Описание: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.
Описание: Discover what`s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
Автор: Diamond Stephanie Название: Content Marketing Strategies for Dummies ISBN: 1119154545 ISBN-13(EAN): 9781119154549 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now especially for strategists looking to cultivate influence among target audience members through content marketing.
Описание: Sun Tzu`s ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. This book deals with this topic.
Автор: Peris-Ortiz Название: Cooperative and Networking Strategies in Small Business ISBN: 3319445081 ISBN-13(EAN): 9783319445083 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book aims to collect the most recent research and best practices in the cooperative and networking small business field identifying new theoretical models and describing the relationship between cooperation and networks in the small business strategy context. It examines different concepts and analytical techniques better understand the links between cooperative strategies and networks in small business. It also studies the existing economic conditions of network and strategic implications to small business from the point of view of their internal and external consistency.
Cooperation and networks is a fashionable topic. It is receiving increasing attention in popular management publications, as well as specialized academic journals. Cooperation between firms and industries is a means of leveraging and aggregating knowledge also generating direct benefits in terms of innovation, productivity and competitiveness. Various options and decisions made within the framework of strategic alliances may be identified and differentiated. For example, it has been argued that R&D cooperation between competing firms also facilitates the search for incremental efficiency gains and is thus a competitive advantage. In parallel with a theoretical acceptance of the importance of a sustained competitive advantage to formulate strategy, there is a growing understanding that cooperative and networking behavior among small firms is at the root of many success stories in today's small business management. This condition requires an effort to develop a study of both aspects of cooperation and networks as compatible, complementary facets of a unique reality. In short, the cooperative and networking relationships of a small business can be the source of its competitive advantage. Enhancement of local resources and capabilities for the generation and dissemination of knowledge is still an issue for defining public policies in many countries.
Featuring contributions covering such topics as green innovation, social commerce, university cooperation networks, and regional entrepreneurship, this book provides a comprehensive and richly illustrated study of cooperation and networks in small business that will be pertinent to students, academics, professionals, scholars, and policy makers.
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