Автор: Shoemaker Pamela J Название: News Around the World ISBN: 0415975069 ISBN-13(EAN): 9780415975063 Издательство: Taylor&Francis Рейтинг: Цена: 4179.00 р. 5970.00-30% Наличие на складе: Есть (3 шт.) Описание: Examining a wide spectrum of ten countries, the authors present case studies and examine how local notions of newsworthiness throughout the world make a crucial difference to what is reported and how it is reported. This book is useful for journalism students.
Автор: Silberstein-Loeb Название: The International Distribution of News ISBN: 1107657830 ISBN-13(EAN): 9781107657830 Издательство: Cambridge Academ Рейтинг: Цена: 3802.00 р. Наличие на складе: Поставка под заказ.
Описание: This book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news.
Автор: Norris, Pippa Название: Politics of news ISBN: 0872894061 ISBN-13(EAN): 9780872894068 Издательство: Sage Publications Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the struggle between journalists, political actors, and the public for control of the news in democratic countries. This book shows how the news media function as an intermediary between governments and citizens, as well as between political actors (such as parties and interest groups) and the public.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Автор: Barkho, Leon Название: News from the BBC, CNN and al-jazeera ISBN: 1572739754 ISBN-13(EAN): 9781572739758 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3008.00 р. Наличие на складе: Нет в наличии.
Описание: The three gigantic media corporations, the BBC, CNN and Al-Jazeera, are largely responsible for refining and shaping our views of events in the world. Their informational and communicative arm is unprecedented in the history of human communication. This book deals with their Middle East coverage, particularly the Israeli-Palestinian struggle and the war in Iraq.
The picture it paints may not be a happy one for readers who have long taken the neutrality and objectivity of the three medai behemoths for granted. The book helps readers to become conscious of how the more powerful in the society work to control our lives through discourse.
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