Описание: "Lords of Strategy, The: The Secret History of the New Corporate World".
Автор: Husted Название: Corporate Social Strategy ISBN: 0521149630 ISBN-13(EAN): 9780521149631 Издательство: Cambridge Academ Рейтинг: Цена: 5386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.
Описание: Addresses how consulting and contracting firms in the construction and engineering industries integrate corporate social responsibility into business strategy and how this translates into better business performance. This book offers examples that is suitable for managers who have to deal with the reality of the industry on a day-to-day basis.
Описание: Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. This work argues that the responsibility for this alignment lies with the headquarters.
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