Accountable Marketing: Linking Marketing Actions to Financial Performance, Stewart David, Gugel Craig
Название: Making Governments Accountable ISBN: 1138783587 ISBN-13(EAN): 9781138783584 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Over the past two decades, there has been a paradigm shift in public administration and public sector accounting around the world, with increasing emphasis on good governance and accountability processes for government entities. This is all driven both by economic rationalism, and by changing expectations of what governments can and should do. An important aspect of this accountability and governance process is the establishment and effective functioning of a Public Accounts Committee (PAC), a key component of democratic accountability.
With contributions from renowned scholars and practitioners, and using case studies from around the world, this research-based collection examines the rationales for current roles of the PACs and explores the links between PACs and National Audit Offices. It also compares PAC practices from developing and developed countries such as Africa, Asia, Pacific islands, and Europe with both Westminster and non-Westminster models of government.
This will be valuable reading for academics, researchers, and advanced students in public management, public accounting and public sector governance.
Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
Описание: Discover what`s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
Автор: Jesko Perrey, Thomas Bauer, Dennis Spillecke, Tjark Freundt, Jonathan Gordon Название: Marketing Performance: How marketers drive profitable growth ISBN: 1119278333 ISBN-13(EAN): 9781119278337 Издательство: Wiley Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drive marketing ROI with an investor`s mindset and a proven toolkit Top marketers today don`t shy away from financial accountability.
Название: Accountable Marketing ISBN: 0765647060 ISBN-13(EAN): 9780765647061 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
