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Applying Social Cognition to Consumer-Focused Strategy, 


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Название:  Applying Social Cognition to Consumer-Focused Strategy
ISBN: 9781138875951
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1138875953
Обложка/Формат: Paperback
Страницы: 832
Вес: 0.59 кг.
Дата издания: 08.05.2015
Серия: Advertising and consumer psychology series
Язык: English
Размер: 229 x 152 x 25
Читательская аудитория: General (us: trade)
Ключевые слова: Occupational & industrial psychology, BUSINESS & ECONOMICS / Consumer Behavior
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Поставляется из: Европейский союз
Описание: This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.


Social Cognition

Название: Social Cognition
ISBN: 113885994X ISBN-13(EAN): 9781138859944
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Social Cognition brings together diverse and timely writings that highlight cutting-edge research and theories on the development of social cognition and social behavior across species and the life span.

Individual strategy and social structure

Автор: Young, H.peyton
Название: Individual strategy and social structure
ISBN: 0691086877 ISBN-13(EAN): 9780691086873
Издательство: Wiley
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Цена: 10296.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.

From DNA to Social Cognition

Автор: Ebstein Richard P., Shamay-Tsoory Simeone, Chew So
Название: From DNA to Social Cognition
ISBN: 0470543965 ISBN-13(EAN): 9780470543962
Издательство: Wiley
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Цена: 21376.00 р.
Наличие на складе: Поставка под заказ.

Описание: Decision-making is an integral part of our daily lives. Researchers seek a complete understanding of the decision-making process, including the biological and social basis and the impact of our decisions.

The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
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Цена: 5542.00 р.
Наличие на складе: Поставка под заказ.

Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.

Context and Cognition in Consumer Research

Автор: Foxall, Gordon||
Название: Context and Cognition in Consumer Research
ISBN: 1138778206 ISBN-13(EAN): 9781138778207
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This work pays particular attention to the roles of perception and emotion in accounting for consumers` actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

The European Corporation: Strategy, Structure and Social Science

Автор: Whittington, Richard
Название: The European Corporation: Strategy, Structure and Social Science
ISBN: 0199251045 ISBN-13(EAN): 9780199251049
Издательство: Oxford Academ
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Цена: 7047.00 р.
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Описание: This work traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom, from the 1950s to the 1990s. It combines long-run trends with case studies of leading companies and their managers to present a rich and complex picture of corporate change.

Consumer Behavior: Building Market Strategy

Автор: Hawkins Delbert I
Название: Consumer Behavior: Building Market Strategy
ISBN: 0071315128 ISBN-13(EAN): 9780071315128
Издательство: McGraw-Hill
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Цена: 6486.00 р.
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Описание: Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.

The Oxford Handbook of Emotion, Social Cognition, and Problem Solving in Adulthood

Автор: Verhaeghen Paul, Hertzog Christopher K.
Название: The Oxford Handbook of Emotion, Social Cognition, and Problem Solving in Adulthood
ISBN: 0199899460 ISBN-13(EAN): 9780199899463
Издательство: Oxford Academ
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Цена: 24552.00 р.
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Описание: The Oxford Handbook of Emotion, Social Cognition, and Problem Solving in Adulthood provides the first overview of a new field of adult development that has emerged out of conceptualizations and research at the intersections between socioemotional development, social cognition, emotion, coping, and everyday problem solving.

The Oxford Handbook of Social Cognition

Автор: Carlston Donal E.
Название: The Oxford Handbook of Social Cognition
ISBN: 0199396809 ISBN-13(EAN): 9780199396801
Издательство: Oxford Academ
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Цена: 15840.00 р.
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Описание: This handbook provides a comprehensive review of social cognition, ranging from its history and core research areas to its relationships with other fields. The 43 chapters included are written by eminent researchers in the field of social cognition, and are designed to be understandable and informative to readers with a wide range of backgrounds.

Social Cognition During Infancy

Название: Social Cognition During Infancy
ISBN: 1138877735 ISBN-13(EAN): 9781138877733
Издательство: Taylor&Francis
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Цена: 6736.00 р.
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Описание: This special issue covers broad areas of social-cognitive development and builds a cohesive picture of the diversity within this thriving area of developmental psychology.

Social Cognition

Название: Social Cognition
ISBN: 1138876747 ISBN-13(EAN): 9781138876743
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: This volume provides comprehensive coverage of social cognition from worldwide leaders in the field, whose chapters combine an overview of seminal research with the state-of-the-art in this central topic in social psychology.

Memory and Cognition in Its Social Context

Автор: Wyer, Jr.
Название: Memory and Cognition in Its Social Context
ISBN: 1138876097 ISBN-13(EAN): 9781138876095
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: The first comprehensive theoretical formulation of the way people use information they receive about their social environments to make judgments and behavioral decisions, this volume focuses on the cognitive processes that underlie the use of social information. These include initial interpretation, the representations used to make inferences, and the transformation of these subjective inferences into overt judgment and behavior. In addition, it specifies the role of affect and emotion in information processing, and the role of self-knowledge at different stages of processing. The theoretical model presented here is the first to provide a conceptual integration of existing theory and research in all phases of social information processing. It not only accounts for the major portion of existing research findings, but permits several hypotheses to be generated concerning phenomena that have not yet been empirically investigated. Although focused here on the processing of information about people and events, the formulation proposed has implications for other domains such as personnel appraisal, political decision making, and consumer behavior.


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