The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe.
The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact.
Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a 'vulnerability' model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of 'no alternative' (to capitalism).
Автор: Ott Название: The Routledge Reader in Rhetorical Criticism ISBN: 0415517540 ISBN-13(EAN): 9780415517546 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together 50 key readings on rhetorical criticism in a single accessible format, The Rhetorical Criticism Reader furnishes instructors with an ideal resource for teaching and practicing the art of rhetorical criticism.
Автор: Allen, Ira Название: The Ethical fantasy of rhetorical theory ISBN: 0822965364 ISBN-13(EAN): 9780822965367 Издательство: Turpin Рейтинг: Цена: 8316.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite its centrality to its field, there is no consensus regarding what rhetorical theory is and why it matters. The Ethical Fantasy of Rhetorical Theory presents a critical examination of rhetorical theory throughout history, in order to develop a unifying vision for the field.
Автор: Cockcroft Название: Rhetorical Affect in Early Modern Writing ISBN: 0333802527 ISBN-13(EAN): 9780333802526 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will mediate between critics, readers, the author and the original audience, using the `New Rhetoric` to open fresh perspectives on writers as diverse as Christopher Marlowe, Lucy Hutchinson and Margaret Cavendish.
Описание: In Somebody Telling Somebody Else, James Phelan proposes a paradigm shift for narrative theory, a turn from viewing narrative as a structure to viewing it as a rhetorical action in which a teller selectively deploys the resources of storytelling in order to accomplish particular purposes in relation to particular audiences. Phelan explores the consequences of this shift for an understanding of various elements of narrative, including reliable and unreliable narration, character-character dialogue, and occasions of narration. In doing so, he offers new readings of a wide range of narratives from Jane Austen's Pride and Prejudice to Joan Didion's The Year of Magical Thinking, from Joseph Conrad's Lord Jim to George V. Higgins's The Friends of Eddie Coyle, from Franz Kafka's "Das Urteil" to Toni Morrison's "Recitatif," from David Small's Stitches to Jhumpa Lahiri's "Third and Final Continent," from John O'Hara's "Appearances" to Ian McEwan's Enduring Love. Phelan contends that the standard view of narrative as a synthesis of story and discourse is inadequate to handle the complexities of narrative communication, and he demonstrates the greater explanatory power of his rhetorical view. Furthermore, Phelan gives new prominence to the presence and activity of the "somebody else," as he shows that an audience's unfolding responses to a narrative often influence its very construction.
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