Описание: Unleash a killer combination of old and new sales strategies.
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to: Do deep-dive research into social - Locate leverage points that matter - Secure decision-maker meetings - Earn executive engagement - Build a knockout, online brand - Nurture a network that helps you thrive - Profit from referrals - Publish insights that set you apart and steer the agenda - Employ an efficient, lethal library of scripts and templates - And much, much more Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.
A book about complexity and work - and about how to deal productively with both. A condensed introduction to the theory and practice of organizational high performance. A manifesto for contemporary leadership and profound transformation in organizations of all kinds. 3rd eidition.
"Boldly, Pflaeging dissects classic management theory and in a well-humored manner, offers coherent alternatives." Harvard Business Review
"Niels Pflaeging is the father of the end of management." Winfried Felser, competence-site
"When Pflaeging shakes the dogmas of management, they crumble in his hands." Financial Times Germany
"Niels Pflaeging is always right up front, where the new in business is getting measured and mapped." Peter Felixberger, changeX
