Описание: Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
Автор: Moore Geoffrey A. Название: Crossing the Chasm, 3nd Edition ISBN: 0062292986 ISBN-13(EAN): 9780062292988 Издательство: HarperCollins USA Цена: 3999.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.
The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Автор: Moore, Geoffrey A. Название: Dealing with darwin ISBN: 159184214X ISBN-13(EAN): 9781591842149 Издательство: Random House (USA) Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else--probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years--making changes on the fly while fending off challenges from every quarter.
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