Positioning Your Museum as a Critical Community Asset: A Practical Guide. Rowman & Littlefield Publishers. ISBN 9781442275706, Connolly Robert P., Bollwerk Elizabeth
Описание: In this how-to guide, practitioners at cultural heritage venues share their experiences in building sustainable relationships with their geographic and demographic communities. The volume includes practical discussions of activity types that museums can employ to build relationships with their communities including education, advocacy, co-creative, while serving as a community asset and resource. Case studies include direct application of successes and lessons learned with an emphasis on small to medium sized institutions with limited staff and budgets.
Highlights include: *Thematic discussions on topics such as building an advocacy network between the museum and community; developing cultural heritage institutions as critical and essential components of educational systems; museum response to community expressed needs through a co-creative approach; the varied means for developing community members as cultural heritage stakeholders; and positioning the cultural heritage institution as an integral community asset. *Twenty case studies directly apply the thematic discussions in small to medium-sized museum contexts. *Extensive list of resources including digital links to forms, workbooks, and guides produced in the case studies.
*A list of national organizations and an extensive bibliography on community museum engagement. Specifically addressed to smaller institutions with limited budgets and limited or no full-time staff, the volume includes cost-effective projects that can be completed for $1,500 or less.
Автор: Helisse Levine, Karina Moreno Название: Positioning Markets and Governments in Public Management ISBN: 1522541772 ISBN-13(EAN): 9781522541776 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: States and markets are integrated segments of government that rely on one another for efficient operation. Research on the workings and happenings among these two entities is essential to ensure optimal functioning of public management and the political economy.Positioning Markets and Governments in Public Management is an advanced reference publication featuring the latest scholarly research on modern-day issues within political economy. Including coverage on a range of topics such as public policy, healthcare, and immigration, this book is ideally designed for professionals, researchers, and students interested in research and frameworks concerning governments and markets.
Описание: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
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