Advertising and a Democratic Press, Baker C. Edwin
Автор: Nicholas Holm Название: Advertising and Consumer Society ISBN: 1137471743 ISBN-13(EAN): 9781137471741 Издательство: Springer Рейтинг: Цена: 5487.00 р. Наличие на складе: Поставка под заказ.
Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
Автор: Lockwood Название: Industrial Advertising Copy (RLE Marketing) ISBN: 1138791067 ISBN-13(EAN): 9781138791060 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.
Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Автор: Linacre Название: Advertising for Account Holders (RLE Marketing) ISBN: 1138787035 ISBN-13(EAN): 9781138787032 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner`s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Описание: As recently as 2008, when Presidents Bush and Obama acted to bail out the nation�s crashing banks and failing auto companies, the perennial objection erupted anew: government has no business in . . . business. Mike O�Connor argues in this book that those who cite history to decry government economic intervention are invoking a tradition that simply does not exist. In a cogent and timely take on this ongoing and increasingly contentious debate, O�Connor uses deftly drawn historical analyses of major political and economic developments to puncture the abiding myth that business once operated apart from government. From its founding to the present day, our commercial republic has always mixed--and battled over the proper balance of--politics and economics. Contesting the claim that the modern-day libertarian conception of U.S. political economy represents the �natural� American economic philosophy, O�Connor demonstrates that this perspective has served historically as only one among many. Beginning with the early national debate over the economic plans proposed by Alexander Hamilton, continuing through the legal construction of the corporation in the Gilded Age and the New Deal commitment to full employment, and concluding with contemporary concerns over lowering taxes, this book demonstrates how the debate over government intervention in the economy has illuminated the possibilities and limits of American democratic capitalism.
Описание: From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
Описание: One-third of America`s adult population has passed through the criminal justice system and now has a criminal record. An assessment of the contemporary carceral state, this book argues that the broad reach of the criminal justice system has recast the relation between citizen and state, resulting in a sizable group of second-class citizens.
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