In 1932 laundry-store tycoon George Preston Marshall became part owner of the Boston Braves franchise in the National Football League. To separate his franchise from the baseball team, he renamed it the Redskins in 1933 and then in 1937 moved his team to Washington DC, where the team won two NFL championships over the next decade. But it was off the field that Marshall made his lasting impact. An innovator, he achieved many “firsts” in professional football. His team was the first to telecast all its games, have its own fight song and a halftime show, and assemble its own marching band and cheerleading squad. He viewed football as an entertainment business and accordingly made changes to increase scoring and improve the fan experience.
But along with innovation, there was controversy. Marshall was a proud son of the South, and as the fifties came to a close, his team remained the only franchise in the three major league sports to not have a single black player. Marshall came under pressure from Congress and the NFL and its president, Pete Rozelle, as league expansion and new television contract possibilities forced the issue on the reluctant owner. Outside forces finally pushed Marshall to trade for Bobby Mitchell, the team’s first black player, in 1962. With the story of Marshall’s holdout as the backdrop, Fight for Old DC chronicles these pivotal years when the NFL began its ascent to the top of the nation’s sporting interest.
Автор: Westerman George, Bonnet Didier, McAfee Andrew Название: Leading Digital: Turning Technology Into Business Transformation ISBN: 1625272472 ISBN-13(EAN): 9781625272478 Издательство: Неизвестно Рейтинг: Цена: 4414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.
But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.
It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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