Stick It in Your Ear, Kinsey Deano

Автор: Kinsey, Kate
Название: Red(Kpd)
ISBN: 160183196X ISBN-13(EAN): 9781601831965
Издательство: Random House (USA)
Цена: 1379.00 р.
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Автор: Kinsey Dennis F.
Название: International Public Relations and Public Diplomacy
ISBN: 1433126877 ISBN-13(EAN): 9781433126871
Издательство: Peter Lang
Рейтинг:
Цена: 7121.00 р.
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Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.