Автор: Shaw, Mark Название: Copywriting ISBN: 1780670001 ISBN-13(EAN): 9781780670003 Издательство: Laurence King Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
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