Автор: Mark Shaw Название: Copywriting Successful Writing for ISBN: 1856695689 ISBN-13(EAN): 9781856695688 Издательство: Thames & Hudson Цена: 2962.00 р. Наличие на складе: Поставка под заказ. Описание: Creating effective copywriting is of vital importance in the design and communication industries. This work shows how to write for various formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident copywriter.
Автор: Mark Shaw Название: Copywriting Successful Writing for ISBN: 1856695689 ISBN-13(EAN): 9781856695688 Издательство: Thames & Hudson Рейтинг: Цена: 2962.00 р. Наличие на складе: Поставка под заказ.
Описание: Creating effective copywriting is of vital importance in the design and communication industries. This work shows how to write for various formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident copywriter.
Автор: Rob Bowdery Название: Basics Advertising: Copywriting (pb) ISBN: 294037368X ISBN-13(EAN): 9782940373680 Издательство: Thames & Hudson Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
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