Автор: Shaw, Mark Название: Copywriting ISBN: 1780670001 ISBN-13(EAN): 9781780670003 Издательство: Laurence King Цена: 3034.00 р. Наличие на складе: Поставка под заказ. Описание: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Автор: Shaw, Mark Название: Copywriting ISBN: 1780670001 ISBN-13(EAN): 9781780670003 Издательство: Laurence King Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Автор: Rob Bowdery Название: Basics Advertising: Copywriting (pb) ISBN: 294037368X ISBN-13(EAN): 9782940373680 Издательство: Thames & Hudson Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
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