Basics Advertising: Copywriting (pb)

Автор: Mark Shaw
Название: Copywriting Successful Writing for
ISBN: 1856695689 ISBN-13(EAN): 9781856695688
Издательство: Thames & Hudson
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Цена: 2962.00 р.
Наличие на складе: Поставка под заказ.

Описание: Creating effective copywriting is of vital importance in the design and communication industries. This work shows how to write for various formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident copywriter.

Автор: Shaw, Mark
Название: Copywriting
ISBN: 1780670001 ISBN-13(EAN): 9781780670003
Издательство: Laurence King
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Цена: 3034.00 р.
Наличие на складе: Поставка под заказ.

Описание: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.